Head-to-head · Conversion Tracking
Everflow vs Wicked Reports
Everflow leads on 0 checks, Wicked Reports on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreEverflow · 6.8/10
Everflow scores higher on our rubric for conversion tracking: 6.8 against 6.3 out of 10; our editors rank them #7 and #8.
Everflow is the better fit for businesses tracking affiliate and partner conversions. Wicked Reports is the better fit for commerce teams measuring order and customer revenue.
- Everflow fits best
Businesses tracking affiliate and partner conversions
- Wicked Reports fits best
Commerce teams measuring order and customer revenue
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Side by side
| Feature | Everflow 6.8/10 Visit ↗ | Wicked Reports 6.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 6.8 | 6.3 |
| Ranking | #7 in Conversion Tracking | #8 in Conversion Tracking |
| Best for | Businesses tracking affiliate and partner conversions | Commerce teams measuring order and customer revenue |
| Pricing model | Paid | Paid |
| Starting price | Not published | $499/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Tickets, Docs | Email, Live chat, Phone, Tickets |
| Compliance | SOC 2, GDPR | GDPR |
| Integrations | 6,000+ integrations | 13 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Everflow 0/2 · Wicked Reports 0/2 | ||
| Mobile app attribution | Not published | Not published |
| Offline conversion tracking | Not published | Not published |
| Specs | ||
| Attribution models | Not published | multi_touch |
| Conversion sources | Not published | Not published |
| Monthly event limit | Not published | Not published |
| Data retention | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Everflow is a cloud-based partner marketing platform for brands, agencies, and ad networks managing affiliate, creator, influencer, referral, or media-buying programs. Its scope goes beyond conversion counts: it supports event attribution,… Read the review → |
Wicked Reports brings advertising, CRM, shopping-cart and payment data together for first-party, click-based marketing attribution. It is aimed at eCommerce brands, subscription businesses, agencies and paid-media operators that need to… Read the review → |
Strengths and trade-offs
Everflow — where it wins
- Tracks conversions, events, and recurring revenue across partner programs
- Combines partner reporting, onboarding, and native payouts
- Offers fraud controls, API access, postbacks, and webhooks
Where it doesn't
- Pricing requires contacting sales rather than choosing a published plan
- No free plan is available
- The platform is cloud-based and web/API-focused
Wicked Reports — where it wins
- Attributes revenue and customers at the order level across touchpoints
- Offers first-click, last-click, U-shaped and linear attribution models
- Exports data through outbound API and CSV for warehouse reporting
Where it doesn't
- Starts at $499 per month, with no free plan
- API integrations, currency conversion and time-zone loading require Scale
- Enterprise starts at $4,999 and lists optional dedicated servers and custom SLA
- Everflow6.8/10 · Pricing on request
A partner-focused tracking platform with attribution, payouts, fraud controls, and APIs.
Visit EverflowFull verdict → - Wicked Reports6.3/10 · From $499/mo
Connect ad, cart, CRM and payment data to attribute orders, revenue and customer value.
Visit Wicked ReportsFull verdict →
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Guides on conversion tracking
- WordPress Conversion Tracking: A Step-by-Step GA4 and WooCommerce GuideSep 2026
- How to Set Up WooCommerce Conversion Tracking in GA4Sep 2026
- How to Set Up Google Ads Conversion Tracking in WordPressSep 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update





