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Head-to-head · Conversion Tracking

Everflow vs Wicked Reports

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Everflow #7 in Conversion Tracking 6.8/10 Pricing on request ✓ 0 of 2 features Visit Everflow
Wicked Reports #8 in Conversion Tracking 6.3/10 From $499/mo ✓ 0 of 2 features Visit Wicked Reports

Everflow leads on 0 checks, Wicked Reports on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEverflow · 6.8/10

Everflow scores higher on our rubric for conversion tracking: 6.8 against 6.3 out of 10; our editors rank them #7 and #8.

Everflow is the better fit for businesses tracking affiliate and partner conversions. Wicked Reports is the better fit for commerce teams measuring order and customer revenue.

  • Everflow fits best

    Businesses tracking affiliate and partner conversions

  • Wicked Reports fits best

    Commerce teams measuring order and customer revenue

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Everflow 6.8/10 Visit ↗ Wicked Reports 6.3/10 Visit ↗
At a glance
Editor score 6.8 6.3
Ranking #7 in Conversion Tracking #8 in Conversion Tracking
Best for Businesses tracking affiliate and partner conversions Commerce teams measuring order and customer revenue
Pricing model Paid Paid
Starting price Not published $499/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Tickets, Docs Email, Live chat, Phone, Tickets
Compliance SOC 2, GDPR GDPR
Integrations 6,000+ integrations 13 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Everflow 0/2 · Wicked Reports 0/2
Mobile app attribution Not published Not published
Offline conversion tracking Not published Not published
Specs
Attribution models Not published multi_touch
Conversion sources Not published Not published
Monthly event limit Not published Not published
Data retention Not published Not published
Our review
Pros
  • Tracks conversions, events, and recurring revenue across partner programs
  • Combines partner reporting, onboarding, and native payouts
  • Offers fraud controls, API access, postbacks, and webhooks
  • Attributes revenue and customers at the order level across touchpoints
  • Offers first-click, last-click, U-shaped and linear attribution models
  • Exports data through outbound API and CSV for warehouse reporting
Cons
  • Pricing requires contacting sales rather than choosing a published plan
  • No free plan is available
  • The platform is cloud-based and web/API-focused
  • Starts at $499 per month, with no free plan
  • API integrations, currency conversion and time-zone loading require Scale
  • Enterprise starts at $4,999 and lists optional dedicated servers and custom SLA
Our verdict

Everflow is a cloud-based partner marketing platform for brands, agencies, and ad networks managing affiliate, creator, influencer, referral, or media-buying programs. Its scope goes beyond conversion counts: it supports event attribution,…

Read the review →

Wicked Reports brings advertising, CRM, shopping-cart and payment data together for first-party, click-based marketing attribution. It is aimed at eCommerce brands, subscription businesses, agencies and paid-media operators that need to…

Read the review →
  1. EverflowConversion Tracking 6.8Pricing on request
  2. Wicked ReportsConversion Tracking 6.3From $499/mo

Strengths and trade-offs

  • Everflow — where it wins

    • Tracks conversions, events, and recurring revenue across partner programs
    • Combines partner reporting, onboarding, and native payouts
    • Offers fraud controls, API access, postbacks, and webhooks

    Where it doesn't

    • Pricing requires contacting sales rather than choosing a published plan
    • No free plan is available
    • The platform is cloud-based and web/API-focused
  • Wicked Reports — where it wins

    • Attributes revenue and customers at the order level across touchpoints
    • Offers first-click, last-click, U-shaped and linear attribution models
    • Exports data through outbound API and CSV for warehouse reporting

    Where it doesn't

    • Starts at $499 per month, with no free plan
    • API integrations, currency conversion and time-zone loading require Scale
    • Enterprise starts at $4,999 and lists optional dedicated servers and custom SLA

More comparisons

Guides on conversion tracking

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update