D&B Hoovers vs Demandbase

D&B Hoovers9.2Visit Demandbase8.4Visit

Higher score D&B Hoovers #2 in Company Databases 9.2/10 Paid ✓ 1 of 4 features Visit D&B Hoovers

vs

Demandbase #9 in Company Databases 8.4/10 Pricing on request ✓ 1 of 4 features Visit Demandbase

• D&B Hoovers fits best

  Broad, mature B2B prospecting databases

• Demandbase fits best

  Account-based sales and marketing teams

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Side by side

Feature	D&B Hoovers 9.2/10 Visit ↗	Demandbase 8.4/10 Visit ↗
At a glance
Editor score	9.2	8.4
Ranking	#2 in Company Databases	#9 in Company Databases
Best for	Broad, mature B2B prospecting databases	Account-based sales and marketing teams
Pricing model	Paid	Paid
Starting price	$529/yr	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Live chat, Phone, Docs	Email, Tickets, Community, Docs
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features D&B Hoovers 1/4 · Demandbase 1/4
Advanced filters	Not checked yet	Not checked yet
Technographic data	Not checked yet	Not checked yet
Intent signals	Not checked yet	Not checked yet
API access	✓	✓
Specs
Company records	Not checked yet	Not checked yet
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	520M-company database with direct dials and contact data Buyer intent, technographics, alerts, and AI prospect scoring Web, API, CRM integration, and dynamic SmartLists	200M-company database with direct-dial and mobile contact data Buying-group, intent, technographic, and decision-maker intelligence CRM integrations, REST APIs, and AI-assisted prioritization
Cons	No free plan; access is paid Entry plans use limited company and contact credits The Essentials plans are credit-based rather than unlimited	Custom pricing requires contacting Demandbase No free plan is available Its broad go-to-market scope may exceed a contact database need
Our verdict	D&B Hoovers is a B2B sales intelligence platform from Dun & Bradstreet for sales and marketing teams that need company and contact research, targeted list building, and prospect prioritization. Its published category specifications… Read the review →	Demandbase is a B2B go-to-market platform for sales, marketing, advertising, and revenue teams. It combines a 200-million-company database with business email, direct-dial, and mobile contact data, helping account-based teams find… Read the review →

Strengths and trade-offs

• D&B Hoovers — where it wins

  • 520M-company database with direct dials and contact data
  • Buyer intent, technographics, alerts, and AI prospect scoring
  • Web, API, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan; access is paid
  • Entry plans use limited company and contact credits
  • The Essentials plans are credit-based rather than unlimited

• Demandbase — where it wins

  • 200M-company database with direct-dial and mobile contact data
  • Buying-group, intent, technographic, and decision-maker intelligence
  • CRM integrations, REST APIs, and AI-assisted prioritization

  Where it doesn't

  • Custom pricing requires contacting Demandbase
  • No free plan is available
  • Its broad go-to-market scope may exceed a contact database need

• D&B Hoovers9.2/10 · Paid

  A mature B2B database combining company data, intent signals, and AI prospecting tools.

  Visit D&B HooversFull verdict →
• Demandbase8.4/10 · Pricing on request

  A broad B2B intelligence platform for account-based sales and marketing.

  Visit DemandbaseFull verdict →