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Head-to-head · CPQ Software

Conga CPQ vs ServiceNow CPQ

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Conga CPQ #5 in CPQ Software 8.9/10 Pricing on request ✓ 3 of 3 features Visit Conga
ServiceNow CPQ #7 in CPQ Software 8.7/10 Pricing on request ✓ 3 of 3 features Visit ServiceNow

Conga CPQ leads on 0 checks, ServiceNow CPQ on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreConga CPQ · 8.9/10

Conga CPQ scores higher on our rubric for cpq software: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

On deployment, ServiceNow CPQ gives you Hybrid where Conga CPQ offers Cloud.

Conga CPQ is the better fit for sales teams needing Salesforce-centered CPQ. ServiceNow CPQ is the better fit for complex omnichannel product configuration.

  • Conga CPQ fits best

    Sales teams needing Salesforce-centered CPQ

  • ServiceNow CPQ fits best

    Complex omnichannel product configuration

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Side by side

Feature Conga CPQ 8.9/10 Visit ↗ ServiceNow CPQ 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in CPQ Software #7 in CPQ Software
Best for Sales teams needing Salesforce-centered CPQ Complex omnichannel product configuration
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Tickets, Phone, Community, Docs Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA
Integrations 4 integrations 8 integrations
Built for Enterprise Mid-market, Enterprise
Features Conga CPQ 3/3 · ServiceNow CPQ 3/3
Configuration rules ✓ ✓
Discount approvals ✓ ✓
Quote templates ✓ ✓
Specs
Catalog limit Not checked yet Not checked yet
CRM connectors Not checked yet Not checked yet
Deployment Cloud Hybrid
Our review
Pros
  • Rule-based configuration, guided selling, and product recommendations
  • Pricing, discount, and contract-term approval workflows
  • Subscriptions, renewals, asset ordering, and unified billing
  • Detailed attribute and rule-based configuration
  • Advanced pricing, discounts, approvals, and quote lifecycle controls
  • Integrations across Salesforce, Shopify, commerce, and visualization tools
Cons
  • Pricing requires contact with sales rather than published plan rates
  • Its broad feature set may exceed simpler quoting requirements
  • Separate Salesforce and CRM/ERP-agnostic offerings require careful selection
  • Pricing requires contact with sales
  • Complex administration may require dedicated ownership
  • The feature set may exceed simple quoting requirements
Our verdict

Conga CPQ is cloud-based configure-price-quote software for sales teams managing complex products, services, subscriptions, and pricing structures. It centralizes product catalogs, configuration rules, pricing logic, approvals, branded…

Read the review →

ServiceNow CPQ is an enterprise configure-price-quote solution for sales teams, partners, and customers. It supports complex product configuration, dynamic pricing, discounts, quote approvals, lifecycle tracking, customer-ready quote…

Read the review →
  1. Conga CPQCPQ Software 8.9Pricing on request
  2. ServiceNow CPQCPQ Software 8.7Pricing on request

Strengths and trade-offs

  • Conga CPQ — where it wins

    • Rule-based configuration, guided selling, and product recommendations
    • Pricing, discount, and contract-term approval workflows
    • Subscriptions, renewals, asset ordering, and unified billing

    Where it doesn't

    • Pricing requires contact with sales rather than published plan rates
    • Its broad feature set may exceed simpler quoting requirements
    • Separate Salesforce and CRM/ERP-agnostic offerings require careful selection

  • ServiceNow CPQ — where it wins

    • Detailed attribute and rule-based configuration
    • Advanced pricing, discounts, approvals, and quote lifecycle controls
    • Integrations across Salesforce, Shopify, commerce, and visualization tools

    Where it doesn't

    • Pricing requires contact with sales
    • Complex administration may require dedicated ownership
    • The feature set may exceed simple quoting requirements
  • Conga CPQ8.9/10 · Pricing on request

    A broad cloud CPQ suite for complex Salesforce-centered sales workflows.

    Visit CongaFull verdict →
  • ServiceNow CPQ8.7/10 · Pricing on request

    A deep CPQ platform for complex catalogs, pricing logic, approvals, and commerce flows.

    Visit ServiceNowFull verdict →

More comparisons

All CPQ software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update