Clay vs Channeltivity

Clay8.5Visit Channeltivity8.3Visit

Higher score Clay #5 in Gtm Tools 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Clay

vs

Channeltivity #7 in Gtm Tools 8.3/10 Pricing on request ✓ 0 of 4 features Visit Channeltivity

• Clay fits best

  Teams building prospect lists with enriched data

• Channeltivity fits best

  Teams managing channel partners and deal registration

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Side by side

Feature	Clay 8.5/10 Visit ↗	Channeltivity 8.3/10 Visit ↗
At a glance
Editor score	8.5	8.3
Ranking	#5 in Gtm Tools	#7 in Gtm Tools
Best for	Teams building prospect lists with enriched data	Teams managing channel partners and deal registration
Pricing model	Free plan + paid	Paid
Starting price	$167/mo	—
Free plan	✓ (best)	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension, macOS, Linux	Web
Support	Email, Community, Docs	Email, Phone, Tickets, Docs
Compliance	SOC 2, GDPR, ISO 27001, SSO/SAML	SOC 2, GDPR
Integrations	10 integrations	4 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Clay 0/4 · Channeltivity 0/4
Campaign planning	Not checked yet	Not checked yet
Launch management	Not checked yet	Not checked yet
Pipeline management	Not checked yet	Not checked yet
Revenue forecasting	Not checked yet	Not checked yet
Specs
Integration count	Not checked yet	Not checked yet
Deployment	Not checked yet	Not checked yet
Our review
Pros	Waterfall enrichment draws on multiple data providers. Claygent adds AI-powered enrichment and web research. CRM sync, recurring runs, and signals support ongoing workflows.	Combines deal registration, lead distribution, and pipeline visibility. Includes a branded portal, content library, training, and certification. Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.
Cons	Usage limits apply on Free and paid plans through Actions and Data Credits. CRM auto-sync, API integrations, and web-intent tracking start at Growth. Pricing differs by billing: Launch is $185 monthly or $167 per month annually.	Pricing requires contacting sales. Growth is oriented to single-region programs. Complex partner programs may need structured setup across types, tiers, or regions.
Our verdict	Clay brings company and contact enrichment, AI research, signals, and workflow automation into a platform for go-to-market teams. It is aimed at teams building prospect lists from enriched data, as well as organizations that want to… Read the review →	Channeltivity is partner relationship management software for companies running dealer, reseller, distributor, and broader channel programs. It suits teams that need a shared space to recruit, onboard, and support partners while… Read the review →

Strengths and trade-offs

• Clay — where it wins

  • Waterfall enrichment draws on multiple data providers.
  • Claygent adds AI-powered enrichment and web research.
  • CRM sync, recurring runs, and signals support ongoing workflows.

  Where it doesn't

  • Usage limits apply on Free and paid plans through Actions and Data Credits.
  • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
  • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.

• Channeltivity — where it wins

  • Combines deal registration, lead distribution, and pipeline visibility.
  • Includes a branded portal, content library, training, and certification.
  • Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.

  Where it doesn't

  • Pricing requires contacting sales.
  • Growth is oriented to single-region programs.
  • Complex partner programs may need structured setup across types, tiers, or regions.

• Clay8.5/10 · Free plan · 14-day trial

  Clay combines multi-provider enrichment, prospect research, and workflow automation for GTM teams.

  Visit ClayFull verdict →
• Channeltivity8.3/10 · Pricing on request

  A partner portal that brings deal registration, lead routing, content, training, and analytics together.

  Visit ChanneltivityFull verdict →