Demandbase vs Clay

Demandbase8.8Visit Clay8.5Visit

Higher score Demandbase #2 in Gtm Tools 8.8/10 Pricing on request ✓ 0 of 4 features Visit Demandbase

vs

Clay #5 in Gtm Tools 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Clay

• Demandbase fits best

  Mid-market and enterprise account-based teams

• Clay fits best

  Teams building prospect lists with enriched data

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Side by side

Feature	Demandbase 8.8/10 Visit ↗	Clay 8.5/10 Visit ↗
At a glance
Editor score	8.8	8.5
Ranking	#2 in Gtm Tools	#5 in Gtm Tools
Best for	Mid-market and enterprise account-based teams	Teams building prospect lists with enriched data
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	$167/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	14 days
Deployment	Cloud, Browser extension	Cloud, Browser extension
Platforms	Web, Chrome extension	Web, Chrome extension, macOS, Linux
Support	Email, Tickets, Community, Docs	Email, Community, Docs
Compliance	SOC 2, ISO 27001	SOC 2, GDPR, ISO 27001, SSO/SAML
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Demandbase 0/4 · Clay 0/4
Campaign planning	Not checked yet	Not checked yet
Launch management	Not checked yet	Not checked yet
Pipeline management	Not checked yet	Not checked yet
Revenue forecasting	Not checked yet	Not checked yet
Specs
Integration count	Not checked yet	Not checked yet
Deployment	Not checked yet	Not checked yet
Our review
Pros	Database of more than 200 million contacts with validated email and mobile data Combines intent signals, technographics, and buying-group analysis APIs and CRM synchronization support data access and workflow connections	Waterfall enrichment draws on multiple data providers. Claygent adds AI-powered enrichment and web research. CRM sync, recurring runs, and signals support ongoing workflows.
Cons	Customized sales quotes make costs harder to compare upfront Broad account intelligence may exceed the needs of contact-data-only teams Website personalization and account insights require coordinated workflows	Usage limits apply on Free and paid plans through Actions and Data Credits. CRM auto-sync, API integrations, and web-intent tracking start at Growth. Pricing differs by billing: Launch is $185 monthly or $167 per month annually.
Our verdict	Demandbase brings account intelligence and B2B contact data together for sales and marketing teams, with a stated fit for mid-market and enterprise companies. Its records include validated email and mobile-number data, while account… Read the review →	Clay brings company and contact enrichment, AI research, signals, and workflow automation into a platform for go-to-market teams. It is aimed at teams building prospect lists from enriched data, as well as organizations that want to… Read the review →

Strengths and trade-offs

• Demandbase — where it wins

  • Database of more than 200 million contacts with validated email and mobile data
  • Combines intent signals, technographics, and buying-group analysis
  • APIs and CRM synchronization support data access and workflow connections

  Where it doesn't

  • Customized sales quotes make costs harder to compare upfront
  • Broad account intelligence may exceed the needs of contact-data-only teams
  • Website personalization and account insights require coordinated workflows

• Clay — where it wins

  • Waterfall enrichment draws on multiple data providers.
  • Claygent adds AI-powered enrichment and web research.
  • CRM sync, recurring runs, and signals support ongoing workflows.

  Where it doesn't

  • Usage limits apply on Free and paid plans through Actions and Data Credits.
  • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
  • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.

• Demandbase8.8/10 · Pricing on request

  A broad intelligence platform for teams aligning sales and marketing around target accounts.

  Visit DemandbaseFull verdict →
• Clay8.5/10 · Free plan · 14-day trial

  Clay combines multi-provider enrichment, prospect research, and workflow automation for GTM teams.

  Visit ClayFull verdict →