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Head-to-head · Gtm Tools

Crossbeam vs Clay

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Crossbeam #4 in Gtm Tools 8.6/10 Free plan Free plan✓ 1 of 4 features Visit Crossbeam
Clay #5 in Gtm Tools 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Clay

Crossbeam leads on 0 checks, Clay on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCrossbeam · 8.6/10
  • Free planboth
  • Free trialonly Clay
  • Most featuresCrossbeam · 1 of 4

Crossbeam scores higher on our rubric for gtm tools: 8.6 against 8.5 out of 10; our editors rank them #4 and #5.

Crossbeam is the better fit for teams coordinating co-selling with partner ecosystems. Clay is the better fit for teams building prospect lists with enriched data.

  • Crossbeam fits best

    Teams coordinating co-selling with partner ecosystems

  • Clay fits best

    Teams building prospect lists with enriched data

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Side by side

Feature Crossbeam 8.6/10 Visit ↗ Clay 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #4 in Gtm Tools #5 in Gtm Tools
Best for Teams coordinating co-selling with partner ecosystems Teams building prospect lists with enriched data
Pricing model Free plan + paid Free plan + paid
Starting price $1,800/user/yr $167/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension, macOS, Linux
Support Email, Live chat Email, Community, Docs
Compliance SOC 2, GDPR, PCI DSS, SSO/SAML SOC 2, GDPR, ISO 27001, SSO/SAML
Integrations 28+ integrations 10 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Crossbeam 1/4 · Clay 0/4
Campaign planning — Not checked yet
Launch management — Not checked yet
Pipeline management ✓ (best) Not checked yet
Revenue forecasting — Not checked yet
Specs
Integration count 28 Not checked yet
Deployment Cloud Not checked yet
Our review
Pros
  • Maps shared accounts across single or multiple partners
  • Supports partner-specific sharing and co-selling workflows
  • Connects ecosystem insights to CRMs, Slack, and other tools
  • Waterfall enrichment draws on multiple data providers.
  • Claygent adds AI-powered enrichment and web research.
  • CRM sync, recurring runs, and signals support ongoing workflows.
Cons
  • Free plan limits mapping to one partner and 50 records at a time
  • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
  • Revenue attribution and advanced controls are on higher tiers
  • Usage limits apply on Free and paid plans through Actions and Data Credits.
  • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
  • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.
Our verdict

Crossbeam is an ecosystem revenue platform for companies working with channel and technology partners. Sales, RevOps, marketing, and partnership teams can compare customer and prospect lists to identify shared accounts, then choose what…

Read the review →

Clay brings company and contact enrichment, AI research, signals, and workflow automation into a platform for go-to-market teams. It is aimed at teams building prospect lists from enriched data, as well as organizations that want to…

Read the review →
  1. CrossbeamGtm Tools 8.6Free plan
  2. ClayGtm Tools 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Crossbeam — where it wins

    • Maps shared accounts across single or multiple partners
    • Supports partner-specific sharing and co-selling workflows
    • Connects ecosystem insights to CRMs, Slack, and other tools

    Where it doesn't

    • Free plan limits mapping to one partner and 50 records at a time
    • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
    • Revenue attribution and advanced controls are on higher tiers

  • Clay — where it wins

    • Waterfall enrichment draws on multiple data providers.
    • Claygent adds AI-powered enrichment and web research.
    • CRM sync, recurring runs, and signals support ongoing workflows.

    Where it doesn't

    • Usage limits apply on Free and paid plans through Actions and Data Credits.
    • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
    • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.
  • Crossbeam8.6/10 · Free plan

    Crossbeam helps partner teams find shared accounts and coordinate co-selling, with a free entry plan.

    Visit CrossbeamFull verdict →
  • Clay8.5/10 · Free plan · 14-day trial

    Clay combines multi-provider enrichment, prospect research, and workflow automation for GTM teams.

    Visit ClayFull verdict →

Crossbeam vs Clay: questions

Which is better for gtm tools, Crossbeam or Clay?

Crossbeam scores higher on our rubric for gtm tools: 8.6 against 8.5 out of 10; our editors rank them #4 and #5.

How do Crossbeam and Clay compare?

All 5 checks we put side by side come out level: neither leads on any.

Do Crossbeam and Clay have a free plan?

Crossbeam: Yes. Clay: Yes.

More comparisons

All gtm tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update