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Head-to-head · Gtm Tools

Demandbase vs Crossbeam

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Demandbase #2 in Gtm Tools 8.8/10 Pricing on request ✓ 0 of 4 features Visit Demandbase
Crossbeam #4 in Gtm Tools 8.6/10 Free plan Free plan✓ 1 of 4 features Visit Crossbeam

Demandbase leads on 0 checks, Crossbeam on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDemandbase · 8.8/10
  • Free planonly Crossbeam
  • Most featuresCrossbeam · 1 of 4

Demandbase scores higher on our rubric for gtm tools: 8.8 against 8.6 out of 10; our editors rank them #2 and #4.

Demandbase is the better fit for mid-market and enterprise account-based teams. Crossbeam is the better fit for teams coordinating co-selling with partner ecosystems.

  • Demandbase fits best

    Mid-market and enterprise account-based teams

  • Crossbeam fits best

    Teams coordinating co-selling with partner ecosystems

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Side by side

Feature Demandbase 8.8/10 Visit ↗ Crossbeam 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #2 in Gtm Tools #4 in Gtm Tools
Best for Mid-market and enterprise account-based teams Teams coordinating co-selling with partner ecosystems
Pricing model Paid Free plan + paid
Starting price Pricing on request $1,800/user/yr
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Tickets, Community, Docs Email, Live chat
Compliance SOC 2, ISO 27001 SOC 2, GDPR, PCI DSS, SSO/SAML
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Demandbase 0/4 · Crossbeam 1/4
Campaign planning Not checked yet —
Launch management Not checked yet —
Pipeline management Not checked yet ✓ (best)
Revenue forecasting Not checked yet —
Specs
Integration count Not checked yet 28
Deployment Not checked yet Cloud
Our review
Pros
  • Database of more than 200 million contacts with validated email and mobile data
  • Combines intent signals, technographics, and buying-group analysis
  • APIs and CRM synchronization support data access and workflow connections
  • Maps shared accounts across single or multiple partners
  • Supports partner-specific sharing and co-selling workflows
  • Connects ecosystem insights to CRMs, Slack, and other tools
Cons
  • Customized sales quotes make costs harder to compare upfront
  • Broad account intelligence may exceed the needs of contact-data-only teams
  • Website personalization and account insights require coordinated workflows
  • Free plan limits mapping to one partner and 50 records at a time
  • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
  • Revenue attribution and advanced controls are on higher tiers
Our verdict

Demandbase brings account intelligence and B2B contact data together for sales and marketing teams, with a stated fit for mid-market and enterprise companies. Its records include validated email and mobile-number data, while account…

Read the review →

Crossbeam is an ecosystem revenue platform for companies working with channel and technology partners. Sales, RevOps, marketing, and partnership teams can compare customer and prospect lists to identify shared accounts, then choose what…

Read the review →
  1. DemandbaseGtm Tools 8.8Pricing on request
  2. CrossbeamGtm Tools 8.6Free plan

Strengths and trade-offs

  • Demandbase — where it wins

    • Database of more than 200 million contacts with validated email and mobile data
    • Combines intent signals, technographics, and buying-group analysis
    • APIs and CRM synchronization support data access and workflow connections

    Where it doesn't

    • Customized sales quotes make costs harder to compare upfront
    • Broad account intelligence may exceed the needs of contact-data-only teams
    • Website personalization and account insights require coordinated workflows

  • Crossbeam — where it wins

    • Maps shared accounts across single or multiple partners
    • Supports partner-specific sharing and co-selling workflows
    • Connects ecosystem insights to CRMs, Slack, and other tools

    Where it doesn't

    • Free plan limits mapping to one partner and 50 records at a time
    • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
    • Revenue attribution and advanced controls are on higher tiers
  • Demandbase8.8/10 · Pricing on request

    A broad intelligence platform for teams aligning sales and marketing around target accounts.

    Visit DemandbaseFull verdict →
  • Crossbeam8.6/10 · Free plan

    Crossbeam helps partner teams find shared accounts and coordinate co-selling, with a free entry plan.

    Visit CrossbeamFull verdict →

More comparisons

All gtm tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update