Demandbase vs Channeltivity

Demandbase8.8Visit Channeltivity8.3Visit

Higher score Demandbase #2 in Gtm Tools 8.8/10 Pricing on request ✓ 0 of 4 features Visit Demandbase

vs

Channeltivity #7 in Gtm Tools 8.3/10 Pricing on request ✓ 0 of 4 features Visit Channeltivity

• Demandbase fits best

  Mid-market and enterprise account-based teams

• Channeltivity fits best

  Teams managing channel partners and deal registration

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Demandbase 8.8/10 Visit ↗	Channeltivity 8.3/10 Visit ↗
At a glance
Editor score	8.8	8.3
Ranking	#2 in Gtm Tools	#7 in Gtm Tools
Best for	Mid-market and enterprise account-based teams	Teams managing channel partners and deal registration
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Tickets, Community, Docs	Email, Phone, Tickets, Docs
Compliance	SOC 2, ISO 27001	SOC 2, GDPR
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Demandbase 0/4 · Channeltivity 0/4
Campaign planning	Not checked yet	Not checked yet
Launch management	Not checked yet	Not checked yet
Pipeline management	Not checked yet	Not checked yet
Revenue forecasting	Not checked yet	Not checked yet
Specs
Integration count	Not checked yet	Not checked yet
Deployment	Not checked yet	Not checked yet
Our review
Pros	Database of more than 200 million contacts with validated email and mobile data Combines intent signals, technographics, and buying-group analysis APIs and CRM synchronization support data access and workflow connections	Combines deal registration, lead distribution, and pipeline visibility. Includes a branded portal, content library, training, and certification. Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.
Cons	Customized sales quotes make costs harder to compare upfront Broad account intelligence may exceed the needs of contact-data-only teams Website personalization and account insights require coordinated workflows	Pricing requires contacting sales. Growth is oriented to single-region programs. Complex partner programs may need structured setup across types, tiers, or regions.
Our verdict	Demandbase brings account intelligence and B2B contact data together for sales and marketing teams, with a stated fit for mid-market and enterprise companies. Its records include validated email and mobile-number data, while account… Read the review →	Channeltivity is partner relationship management software for companies running dealer, reseller, distributor, and broader channel programs. It suits teams that need a shared space to recruit, onboard, and support partners while… Read the review →

Strengths and trade-offs

• Demandbase — where it wins

  • Database of more than 200 million contacts with validated email and mobile data
  • Combines intent signals, technographics, and buying-group analysis
  • APIs and CRM synchronization support data access and workflow connections

  Where it doesn't

  • Customized sales quotes make costs harder to compare upfront
  • Broad account intelligence may exceed the needs of contact-data-only teams
  • Website personalization and account insights require coordinated workflows

• Channeltivity — where it wins

  • Combines deal registration, lead distribution, and pipeline visibility.
  • Includes a branded portal, content library, training, and certification.
  • Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.

  Where it doesn't

  • Pricing requires contacting sales.
  • Growth is oriented to single-region programs.
  • Complex partner programs may need structured setup across types, tiers, or regions.

• Demandbase8.8/10 · Pricing on request

  A broad intelligence platform for teams aligning sales and marketing around target accounts.

  Visit DemandbaseFull verdict →
• Channeltivity8.3/10 · Pricing on request

  A partner portal that brings deal registration, lead routing, content, training, and analytics together.

  Visit ChanneltivityFull verdict →