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Head-to-head · Gtm Tools

Crossbeam vs Channeltivity

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Crossbeam #4 in Gtm Tools 8.6/10 Free plan Free plan✓ 1 of 4 features Visit Crossbeam
Channeltivity #7 in Gtm Tools 8.3/10 Pricing on request ✓ 0 of 4 features Visit Channeltivity

Crossbeam leads on 0 checks, Channeltivity on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCrossbeam · 8.6/10
  • Free planonly Crossbeam
  • Most featuresCrossbeam · 1 of 4

Crossbeam scores higher on our rubric for gtm tools: 8.6 against 8.3 out of 10; our editors rank them #4 and #7.

Crossbeam is the better fit for teams coordinating co-selling with partner ecosystems. Channeltivity is the better fit for teams managing channel partners and deal registration.

  • Crossbeam fits best

    Teams coordinating co-selling with partner ecosystems

  • Channeltivity fits best

    Teams managing channel partners and deal registration

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Side by side

Feature Crossbeam 8.6/10 Visit ↗ Channeltivity 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #4 in Gtm Tools #7 in Gtm Tools
Best for Teams coordinating co-selling with partner ecosystems Teams managing channel partners and deal registration
Pricing model Free plan + paid Paid
Starting price $1,800/user/yr —
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat Email, Phone, Tickets, Docs
Compliance SOC 2, GDPR, PCI DSS, SSO/SAML SOC 2, GDPR
Integrations 28+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Crossbeam 1/4 · Channeltivity 0/4
Campaign planning — Not checked yet
Launch management — Not checked yet
Pipeline management ✓ (best) Not checked yet
Revenue forecasting — Not checked yet
Specs
Integration count 28 Not checked yet
Deployment Cloud Not checked yet
Our review
Pros
  • Maps shared accounts across single or multiple partners
  • Supports partner-specific sharing and co-selling workflows
  • Connects ecosystem insights to CRMs, Slack, and other tools
  • Combines deal registration, lead distribution, and pipeline visibility.
  • Includes a branded portal, content library, training, and certification.
  • Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.
Cons
  • Free plan limits mapping to one partner and 50 records at a time
  • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
  • Revenue attribution and advanced controls are on higher tiers
  • Pricing requires contacting sales.
  • Growth is oriented to single-region programs.
  • Complex partner programs may need structured setup across types, tiers, or regions.
Our verdict

Crossbeam is an ecosystem revenue platform for companies working with channel and technology partners. Sales, RevOps, marketing, and partnership teams can compare customer and prospect lists to identify shared accounts, then choose what…

Read the review →

Channeltivity is partner relationship management software for companies running dealer, reseller, distributor, and broader channel programs. It suits teams that need a shared space to recruit, onboard, and support partners while…

Read the review →
  1. CrossbeamGtm Tools 8.6Free plan
  2. ChanneltivityGtm Tools 8.3Pricing on request

Strengths and trade-offs

  • Crossbeam — where it wins

    • Maps shared accounts across single or multiple partners
    • Supports partner-specific sharing and co-selling workflows
    • Connects ecosystem insights to CRMs, Slack, and other tools

    Where it doesn't

    • Free plan limits mapping to one partner and 50 records at a time
    • Connector starts at $4,800 per year; extra seats cost $1,800 yearly
    • Revenue attribution and advanced controls are on higher tiers

  • Channeltivity — where it wins

    • Combines deal registration, lead distribution, and pipeline visibility.
    • Includes a branded portal, content library, training, and certification.
    • Integrates with Salesforce, HubSpot, Dynamics 365, and Zapier.

    Where it doesn't

    • Pricing requires contacting sales.
    • Growth is oriented to single-region programs.
    • Complex partner programs may need structured setup across types, tiers, or regions.
  • Crossbeam8.6/10 · Free plan

    Crossbeam helps partner teams find shared accounts and coordinate co-selling, with a free entry plan.

    Visit CrossbeamFull verdict →
  • Channeltivity8.3/10 · Pricing on request

    A partner portal that brings deal registration, lead routing, content, training, and analytics together.

    Visit ChanneltivityFull verdict →

More comparisons

All gtm tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update