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Head-to-head · Gtm Tools

Clay vs PartnerStack

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Clay #5 in Gtm Tools 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Clay
PartnerStack #6 in Gtm Tools 8.4/10 Pricing on request ✓ 0 of 4 features Visit PartnerStack

Clay leads on 1 check, PartnerStack on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 8.5/10
  • Free planonly Clay
  • Free trialonly Clay

Clay scores higher on our rubric for gtm tools: 8.5 against 8.4 out of 10; our editors rank them #5 and #6.

Clay offers free plan; PartnerStack doesn't.

Clay is the better fit for teams building prospect lists with enriched data. PartnerStack is the better fit for companies running partner referral programs.

  • Clay fits best

    Teams building prospect lists with enriched data

  • PartnerStack fits best

    Companies running partner referral programs

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Side by side

Feature Clay 8.5/10 Visit ↗ PartnerStack 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #5 in Gtm Tools #6 in Gtm Tools
Best for Teams building prospect lists with enriched data Companies running partner referral programs
Pricing model Free plan + paid Paid
Starting price $167/mo —
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Email, Live chat, Tickets, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML SOC 2, GDPR, SSO/SAML
Integrations 10 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 0/4 · PartnerStack 0/4
Campaign planning Not checked yet Not checked yet
Launch management Not checked yet Not checked yet
Pipeline management Not checked yet Not checked yet
Revenue forecasting Not checked yet Not checked yet
Specs
Integration count Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Waterfall enrichment draws on multiple data providers.
  • Claygent adds AI-powered enrichment and web research.
  • CRM sync, recurring runs, and signals support ongoing workflows.
  • Covers onboarding, enablement, registration, attribution, and partner reporting
  • Automates commission payouts with fraud detection and transaction monitoring
  • Offers CRM, business-system, vendor, and partner API integrations
Cons
  • Usage limits apply on Free and paid plans through Actions and Data Credits.
  • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
  • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.
  • Pricing requires contacting sales rather than choosing a published rate
  • Cloud deployment only, with no free plan
  • Advanced workflows and segmentation are reserved for higher tiers
Our verdict

Clay brings company and contact enrichment, AI research, signals, and workflow automation into a platform for go-to-market teams. It is aimed at teams building prospect lists from enriched data, as well as organizations that want to…

Read the review →

PartnerStack is a cloud partner relationship management platform for companies operating referral, influencer, co-sell, and other performance-based programs. It provides onboarding and enablement journeys, partner-facing dashboards, link…

Read the review →
  1. ClayGtm Tools 8.5Free plan · 14-day trial
  2. PartnerStackGtm Tools 8.4Pricing on request

Strengths and trade-offs

  • Clay — where it wins

    • Waterfall enrichment draws on multiple data providers.
    • Claygent adds AI-powered enrichment and web research.
    • CRM sync, recurring runs, and signals support ongoing workflows.

    Where it doesn't

    • Usage limits apply on Free and paid plans through Actions and Data Credits.
    • CRM auto-sync, API integrations, and web-intent tracking start at Growth.
    • Pricing differs by billing: Launch is $185 monthly or $167 per month annually.

  • PartnerStack — where it wins

    • Covers onboarding, enablement, registration, attribution, and partner reporting
    • Automates commission payouts with fraud detection and transaction monitoring
    • Offers CRM, business-system, vendor, and partner API integrations

    Where it doesn't

    • Pricing requires contacting sales rather than choosing a published rate
    • Cloud deployment only, with no free plan
    • Advanced workflows and segmentation are reserved for higher tiers
  • Clay8.5/10 · Free plan · 14-day trial

    Clay combines multi-provider enrichment, prospect research, and workflow automation for GTM teams.

    Visit ClayFull verdict →
  • PartnerStack8.4/10 · Pricing on request

    A partner operations platform for onboarding, attribution, registration, payouts, and APIs.

    Visit PartnerStackFull verdict →

More comparisons

All gtm tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update