Braze vs Listrak

Braze7.8Visit Listrak5.2Visit

Higher score Braze #4 in Marketing Automation Software 7.8/10 Pricing on request ✓ 4 of 4 features Visit Braze

vs

Listrak #34 in Marketing Automation Software 5.2/10 Pricing on request ✓ 4 of 4 features Visit Listrak

• Braze fits best

  Large teams needing cross-channel orchestration

• Listrak fits best

  Retailers needing predictive commerce engagement

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Side by side

Feature	Braze 7.8/10 Visit ↗	Listrak 5.2/10 Visit ↗
At a glance
Editor score	7.8	5.2
Ranking	#4 in Marketing Automation Software	#34 in Marketing Automation Software
Best for	Large teams needing cross-channel orchestration	Retailers needing predictive commerce engagement
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Community, Docs · 24/7	Email, Live chat, Phone, Tickets, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA	GDPR
Integrations	1,000+ integrations	10 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Braze 4/4 · Listrak 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Not published	Multiple
Included contacts	Not published	Not published
Our review
Pros	Orchestrates email, push, SMS, in-app, web, and messaging campaigns Canvas supports multi-step journeys with real-time segmentation Adds predictive scoring, experimentation, APIs, SDKs, and data integrations	Unifies customer profiles and identity across channels and devices Combines email, SMS/MMS/RCS, push, web, and social engagement Adds predictive segmentation and AI-powered product recommendations
Cons	Pricing is customized rather than published as fixed plan rates Advanced capabilities are reserved for higher-tier plans CRM integration coverage is limited	Pricing requires contact with an account manager or sales representative Enterprise-oriented scope may exceed the needs of smaller teams Broader capabilities may require more planning than a single-channel tool
Our verdict	Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web… Read the review →	Listrak is an enterprise marketing platform for retailers and ecommerce brands that need coordinated customer engagement across the buying lifecycle. It brings together email, SMS/MMS/RCS, push notifications, web, and social audience… Read the review →

Strengths and trade-offs

• Braze — where it wins

  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

  Where it doesn't

  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited

• Listrak — where it wins

  • Unifies customer profiles and identity across channels and devices
  • Combines email, SMS/MMS/RCS, push, web, and social engagement
  • Adds predictive segmentation and AI-powered product recommendations

  Where it doesn't

  • Pricing requires contact with an account manager or sales representative
  • Enterprise-oriented scope may exceed the needs of smaller teams
  • Broader capabilities may require more planning than a single-channel tool

• Braze7.8/10 · Pricing on request

  A broad orchestration platform for large teams, with customized pricing and limited transparency.

  Visit BrazeFull verdict →
• Listrak5.2/10 · Pricing on request

  A retail-focused platform combining predictive segmentation, journeys, and cross-channel engagement.

  Visit ListrakFull verdict →