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Head-to-head · Sales Email Tracking Software

Boomerang vs Mixmax

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Boomerang #2 in Sales Email Tracking Software 9.2/10 Free plan · 30-day trial Free planFree trial✓ 5 of 6 features Visit Boomerang
Mixmax #6 in Sales Email Tracking Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Mixmax

Boomerang leads on 0 checks, Mixmax on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBoomerang · 9.2/10
  • Free planboth
  • Free trialboth
  • Most featuresBoomerang · 5 of 6

Boomerang scores higher on our rubric for sales email tracking software: 9.2 against 8.7 out of 10; our editors rank them #2 and #6.

Boomerang is the better fit for affordable Gmail and Outlook follow-up tracking. Mixmax is the better fit for teams running multichannel sales sequences.

  • Boomerang fits best

    Affordable Gmail and Outlook follow-up tracking

  • Mixmax fits best

    Teams running multichannel sales sequences

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Boomerang 9.2/10 Visit ↗ Mixmax 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Sales Email Tracking Software #6 in Sales Email Tracking Software
Best for Affordable Gmail and Outlook follow-up tracking Teams running multichannel sales sequences
Pricing model Free plan + paid Free plan + paid
Starting price — $29/user/mo
Free plan ✓ ✓
Free trial 30 days 14 days
Free trial length 30 days 14 days · no card needed
Deployment Browser extension, Mobile Cloud, Browser extension
Platforms Chrome extension, iOS, Android Web, Chrome extension
Integrations 13 integrations 13 integrations
Features Boomerang 5/6 · Mixmax 0/6
Open tracking ✓ (best) Not checked yet
Click tracking ✓ (best) Not checked yet
Reply tracking ✓ (best) Not checked yet
Attachment tracking Not checked yet Not checked yet
Real-time alerts ✓ (best) Not checked yet
CRM synchronization ✓ (best) Not checked yet
Specs
Email client support Gmail_and_outlook Not checked yet
Our review
Pros
  • Tracks opens, clicks, replies, and read receipts on supported plans.
  • Combines scheduled sending, follow-up reminders, and Inbox Pause.
  • Integrates with CRMs, video meetings, Gmail, and Outlook.
  • Free plan includes email tracking and 50 sequence recipients monthly
  • Sequences can mix email, phone, LinkedIn, and task steps
  • Tracks replies, bounces, meetings, and engagement across CRM workflows
Cons
  • Basic limits users to 10 message credits per month.
  • Personal supports Gmail; Outlook support is not highlighted on that plan.
  • Premium is a substantial jump to $49.98 per user per month, billed annually.
  • Advanced sequencing starts at $49 per user monthly with annual billing
  • Monthly billing costs more than annual billing across paid plans
  • The 1,000-email daily limit is configurable, not a fixed plan allowance
Our verdict

Boomerang is an email productivity and tracking service from Baydin, Inc. It is aimed at people who need to manage email timing and engagement, including sales professionals, support teams, recruiters, and individual users. Gmail and…

Read the review →

Mixmax is a sales engagement platform for sales and customer-success teams that brings tracking, follow-ups, scheduling, and sequences into Gmail. Its sequences can combine email, phone, LinkedIn, and task steps, while reply, bounce,…

Read the review →
  1. BoomerangSales Email Tracking Software 9.2Free plan · 30-day trial
  2. MixmaxSales Email Tracking Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Boomerang — where it wins

    • Tracks opens, clicks, replies, and read receipts on supported plans.
    • Combines scheduled sending, follow-up reminders, and Inbox Pause.
    • Integrates with CRMs, video meetings, Gmail, and Outlook.

    Where it doesn't

    • Basic limits users to 10 message credits per month.
    • Personal supports Gmail; Outlook support is not highlighted on that plan.
    • Premium is a substantial jump to $49.98 per user per month, billed annually.

  • Mixmax — where it wins

    • Free plan includes email tracking and 50 sequence recipients monthly
    • Sequences can mix email, phone, LinkedIn, and task steps
    • Tracks replies, bounces, meetings, and engagement across CRM workflows

    Where it doesn't

    • Advanced sequencing starts at $49 per user monthly with annual billing
    • Monthly billing costs more than annual billing across paid plans
    • The 1,000-email daily limit is configurable, not a fixed plan allowance
  • Boomerang9.2/10 · Free plan · 30-day trial

    A follow-up toolkit for Gmail and Outlook, with tracking and scheduling from a free plan.

    Visit BoomerangFull verdict →
  • Mixmax8.7/10 · Free plan · 14-day trial

    Combines email tracking with multichannel sequences, reply detection, and CRM reporting.

    Visit MixmaxFull verdict →

More comparisons

All sales email tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update