Boomerang vs Mailbutler Smart Assistant

Boomerang9.2Visit Mailbutler Smart Assistant8.4Visit

Higher score Boomerang #2 in Sales Email Tracking Software 9.2/10 Free plan · 30-day trial Free planFree trial✓ 5 of 6 features Visit Boomerang

vs

Mailbutler Smart Assistant #8 in Sales Email Tracking Software 8.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Mailbutler

• Boomerang fits best

  Affordable Gmail and Outlook follow-up tracking

• Mailbutler Smart Assistant fits best

  Cross-platform users wanting AI email assistance

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Side by side

Feature	Boomerang 9.2/10 Visit ↗	Mailbutler Smart Assistant 8.4/10 Visit ↗
At a glance
Editor score	9.2	8.4
Ranking	#2 in Sales Email Tracking Software	#8 in Sales Email Tracking Software
Best for	Affordable Gmail and Outlook follow-up tracking	Cross-platform users wanting AI email assistance
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$7/user/mo
Free plan	✓	✓
Free trial	30 days	14 days
Free trial length	30 days	14 days
Deployment	Browser extension, Mobile	Cloud, Desktop, Mobile, Browser extension
Platforms	Chrome extension, iOS, Android	Web, Windows, macOS, Linux, iOS, Android, Chrome extension
Integrations	13 integrations	5 integrations
Features Boomerang 5/6 · Mailbutler Smart Assistant 0/6
Open tracking	✓ (best)	Not checked yet
Click tracking	✓ (best)	Not checked yet
Reply tracking	✓ (best)	Not checked yet
Attachment tracking	Not checked yet	Not checked yet
Real-time alerts	✓ (best)	Not checked yet
CRM synchronization	✓ (best)	Not checked yet
Specs
Email client support	Gmail_and_outlook	Not checked yet
Our review
Pros	Tracks opens, clicks, replies, and read receipts on supported plans. Combines scheduled sending, follow-up reminders, and Inbox Pause. Integrates with CRMs, video meetings, Gmail, and Outlook.	Works with Apple Mail, Gmail, and Microsoft Outlook Combines email and link tracking with follow-up prioritization Smart plan adds AI drafting, summaries, and task detection
Cons	Basic limits users to 10 message credits per month. Personal supports Gmail; Outlook support is not highlighted on that plan. Premium is a substantial jump to $49.98 per user per month, billed annually.	AI Smart Assistant requires Smart or Business after a 14-day trial Starter includes a visible Mailbutler watermark on sent emails CRM tracking data sync is limited to the Business plan
Our verdict	Boomerang is an email productivity and tracking service from Baydin, Inc. It is aimed at people who need to manage email timing and engagement, including sales professionals, support teams, recruiters, and individual users. Gmail and… Read the review →	Mailbutler Smart Assistant adds AI writing and organization tools to email, alongside tracking and follow-up features. It is aimed at people working in Apple Mail, Gmail, or Microsoft Outlook who want to draft replies, summarize messages,… Read the review →

Strengths and trade-offs

• Boomerang — where it wins

  • Tracks opens, clicks, replies, and read receipts on supported plans.
  • Combines scheduled sending, follow-up reminders, and Inbox Pause.
  • Integrates with CRMs, video meetings, Gmail, and Outlook.

  Where it doesn't

  • Basic limits users to 10 message credits per month.
  • Personal supports Gmail; Outlook support is not highlighted on that plan.
  • Premium is a substantial jump to $49.98 per user per month, billed annually.

• Mailbutler Smart Assistant — where it wins

  • Works with Apple Mail, Gmail, and Microsoft Outlook
  • Combines email and link tracking with follow-up prioritization
  • Smart plan adds AI drafting, summaries, and task detection

  Where it doesn't

  • AI Smart Assistant requires Smart or Business after a 14-day trial
  • Starter includes a visible Mailbutler watermark on sent emails
  • CRM tracking data sync is limited to the Business plan

• Boomerang9.2/10 · Free plan · 30-day trial

  A follow-up toolkit for Gmail and Outlook, with tracking and scheduling from a free plan.

  Visit BoomerangFull verdict →
• Mailbutler Smart Assistant8.4/10 · Free plan · 14-day trial

  Email tracking and AI assistance across Apple Mail, Gmail, and Outlook.

  Visit MailbutlerFull verdict →