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Head-to-head · Custom Url Shortener Software

Bitly vs Dub

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Bitly #1 in Custom Url Shortener Software 9.3/10 Free plan Free plan✓ 0 of 3 features Visit Bitly
Dub #7 in Custom Url Shortener Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Dub

Bitly leads on 1 check, Dub on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Lowest starting priceBitly · $10/mo
  • Free planboth
  • Free trialonly Dub

Bitly scores higher on our rubric for custom url shortener software: 9.3 against 8.3 out of 10; our editors rank them #1 and #7.

Bitly is cheaper to start at $10/mo against $30/mo.

Bitly is the better fit for teams managing links across channels and platforms. Dub is the better fit for teams needing conversion tracking and developer tools.

  • Bitly fits best

    Teams managing links across channels and platforms

  • Dub fits best

    Teams needing conversion tracking and developer tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ Dub 8.3/10 Visit ↗
At a glance
Editor score 9.3 8.3
Ranking #1 in Custom Url Shortener Software #7 in Custom Url Shortener Software
Best for Teams managing links across channels and platforms Teams needing conversion tracking and developer tools
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo (best) $30/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Tickets, Docs Live chat, Docs
Integrations 3,400+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bitly 0/3 · Dub 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Combines URL shortening, branded links, QR Codes, and click analytics
  • Works across web, mobile apps, a Chrome extension, and an API
  • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce
  • Free plan includes real-time analytics, API access and 3 custom domains
  • Business adds conversion tracking, A/B testing and event webhooks
  • REST API, SDKs and bulk operations support developer workflows
Cons
  • The Free plan allows 5 links and 2 QR Codes per month
  • Core limits click and scan data to 30 days
  • Enterprise volumes and pricing are custom
  • Conversion tracking and A/B testing require the $90/month Business plan
  • Advanced costs $300/month for elevated API limits and priority email support
  • Enterprise pricing is not shown in the published plan details
Our verdict

Bitly brings URL shortening, link management, branded links, QR Codes, and click and scan analytics into one platform. It serves individuals, marketers, small businesses, and enterprise teams, with access through the web, iOS and Android…

Read the review →

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It covers click and conversion analytics, QR codes, UTM templates, geo and device targeting, deep links for…

Read the review →
  1. BitlyCustom Url Shortener Software 9.3Free plan
  2. DubCustom Url Shortener Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Bitly — where it wins

    • Combines URL shortening, branded links, QR Codes, and click analytics
    • Works across web, mobile apps, a Chrome extension, and an API
    • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce

    Where it doesn't

    • The Free plan allows 5 links and 2 QR Codes per month
    • Core limits click and scan data to 30 days
    • Enterprise volumes and pricing are custom

  • Dub — where it wins

    • Free plan includes real-time analytics, API access and 3 custom domains
    • Business adds conversion tracking, A/B testing and event webhooks
    • REST API, SDKs and bulk operations support developer workflows

    Where it doesn't

    • Conversion tracking and A/B testing require the $90/month Business plan
    • Advanced costs $300/month for elevated API limits and priority email support
    • Enterprise pricing is not shown in the published plan details
  • Bitly9.3/10 · Free plan

    A broad link and QR Code platform with a free tier and paid plans from $10/month billed annually.

    Visit BitlyFull verdict →
  • Dub8.3/10 · Free plan · 14-day trial

    Branded links, conversion tracking and developer tools, with paid plans from $30 per month.

    Visit DubFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update