Dub
Dub: A developer-friendly short-link platform with self-hosting, APIs, and detailed attribution. Ranked #9 of 154 in URL Shorteners by our editors (8.4/10); pricing: Free plan · 14-day trial; best for developers wanting self-hosting and native APIs.
At a glance
- Editor score8.4 / 10
- PricingFree plan · 14-day trial
- Best forDevelopers wanting self-hosting and native APIs
- Free planYes
- Paid from$30/mo
- Custom domainsYes
- Facts checked21 Sep 2026
Where it wins
- Open-source platform with self-hosting, REST API, and native SDKs
- Detailed targeting, deep links, QR codes, UTM tools, and webhooks
- Free plan includes API access and three custom domains
Where it doesn't
- Paid plans start at $30 per month on monthly billing
- Free plan supports one user and 25 new links per month
- Advanced capabilities such as A/B testing begin above the Pro tier
Our verdict on Dub
Dub combines short-link management with attribution features for founders, marketers, and developers. It creates branded links, tracks click and conversion analytics, and supports geo targeting, device targeting, deep links, QR codes, UTM tools, webhooks, and programmatic link creation. Shared workspaces support team use, while its open-source status and self-hosting documentation make it particularly relevant to developers who want more control over deployment and integrations.
The published plans scale by tracked events, new links, analytics retention, custom domains, and users. Free is available indefinitely with 1,000 tracked events per month, 25 new links per month, one user, 30-day analytics retention, API access, and three custom domains. Pro costs $30 per month and adds 50,000 tracked events, 1,000 new links, one-year retention, 10 custom domains, and three users. Business costs $90 per month and adds 250,000 tracked events, 10,000 new links, three-year retention, 100 custom domains, 10 users, and A/B testing. Advanced costs $300 per month and adds one million tracked events, 50,000 new links, five-year retention, 250 custom domains, 20 users, and elevated API rate limits. Enterprise includes unlimited usage, domains, retention, and users, plus SAML/SSO.
Dub’s strongest fit is for teams that need link infrastructure inside a broader marketing or product stack. Integrations include Stripe, Shopify, Google Tag Manager, Zapier, HubSpot, and Segment, while event webhooks, bulk API creation, and native SDKs support custom workflows. The 14-day free trial gives prospective paid users a way to evaluate the platform before committing. Choose Dub for developer control, attribution depth, and deployment flexibility. Teams seeking only basic link shortening, or needing a lower-cost paid starting point, should look elsewhere.
Your product? Our editors can test Dub in depth and publish a review, labelled as paid · from $149/mo →
Dub pricing
Dub fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $30/mo |
| Custom domains | Yes |
| Analytics retention | Unlimited |
| API access | Yes |
| Team seats | 3 seats |
| Bulk link creation | Yes |
| Geo targeting | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Stripe, Shopify, Zapier, Google Tag Manager, Make.com, Raycast … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | dub.co |
| Facts checked | 21 Sep 2026 |
Dub integrations
Dub lists 10 integrations on its own site.
- Stripe
- Shopify
- Zapier
- Google Tag Manager
- Make.com
- Raycast
- Slack
- WordPress
- Segment
- Intercom
Alternatives to Dub
- BitlyAn all-round link shortener with routing, analytics, bulk tools, and API access.9.3
- T.LYA broad link-management toolkit with web, mobile, browser, and API access.9.1
- Tiny.ccA capable URL shortener for teams needing branded links, analytics, routing, and API access.9.0
Also Ranked In
Dub is ranked in 5 of our directories.
Used Dub? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Dub for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Dub is listed in our URL Shorteners directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/dub/"><img src="https://www.itechguides.com/best/badge/dub.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update