Dub review
A developer-friendly short-link platform with self-hosting, APIs, and detailed attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Dub combines short-link management with attribution features for founders, marketers, and developers. It creates branded links, tracks click and conversion analytics, and supports geo targeting, device targeting, deep links, QR codes, UTM tools, webhooks, and programmatic link creation. Shared workspaces support team use, while its open-source status and self-hosting documentation make it particularly relevant to developers who want more control over deployment and integrations.
The published plans scale by tracked events, new links, analytics retention, custom domains, and users. Free is available indefinitely with 1,000 tracked events per month, 25 new links per month, one user, 30-day analytics retention, API access, and three custom domains. Pro costs $30 per month and adds 50,000 tracked events, 1,000 new links, one-year retention, 10 custom domains, and three users. Business costs $90 per month and adds 250,000 tracked events, 10,000 new links, three-year retention, 100 custom domains, 10 users, and A/B testing. Advanced costs $300 per month and adds one million tracked events, 50,000 new links, five-year retention, 250 custom domains, 20 users, and elevated API rate limits. Enterprise includes unlimited usage, domains, retention, and users, plus SAML/SSO.
Dub’s strongest fit is for teams that need link infrastructure inside a broader marketing or product stack. Integrations include Stripe, Shopify, Google Tag Manager, Zapier, HubSpot, and Segment, while event webhooks, bulk API creation, and native SDKs support custom workflows. The 14-day free trial gives prospective paid users a way to evaluate the platform before committing. Choose Dub for developer control, attribution depth, and deployment flexibility. Teams seeking only basic link shortening, or needing a lower-cost paid starting point, should look elsewhere.
Dub pros and cons
- Where it wins
- Open-source platform with self-hosting, REST API, and native SDKs
- Detailed targeting, deep links, QR codes, UTM tools, and webhooks
- Free plan includes API access and three custom domains
- Where it doesn't
- Paid plans start at $30 per month on monthly billing
- Free plan supports one user and 25 new links per month
- Advanced capabilities such as A/B testing begin above the Pro tier
Dub fact sheet, pricing and score →
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