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Head-to-head · Custom Url Shortener Software

Rebrandly vs Dub

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Rebrandly #5 in Custom Url Shortener Software 8.7/10 Free plan Free plan✓ 0 of 3 features Visit Rebrandly
Dub #7 in Custom Url Shortener Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Dub

Rebrandly leads on 1 check, Dub on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRebrandly · 8.7/10
  • Lowest starting priceRebrandly · $8/mo
  • Free planboth
  • Free trialonly Dub

Rebrandly scores higher on our rubric for custom url shortener software: 8.7 against 8.3 out of 10; our editors rank them #5 and #7.

Rebrandly is cheaper to start at $8/mo against $30/mo.

Rebrandly is the better fit for teams prioritizing branded links and broad platform reach. Dub is the better fit for teams needing conversion tracking and developer tools.

  • Rebrandly fits best

    Teams prioritizing branded links and broad platform reach

  • Dub fits best

    Teams needing conversion tracking and developer tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Rebrandly 8.7/10 Visit ↗ Dub 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #5 in Custom Url Shortener Software #7 in Custom Url Shortener Software
Best for Teams prioritizing branded links and broad platform reach Teams needing conversion tracking and developer tools
Pricing model Free plan + paid Free plan + paid
Starting price $8/mo (best) $30/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Desktop, Mobile, Browser extension Cloud
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web
Support Email, Docs Live chat, Docs
Integrations 50+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Rebrandly 0/3 · Dub 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Custom domains, QR codes, click analytics and dynamic traffic routing
  • Bulk link editing plus API management for links, domains and statistics
  • Web, desktop, mobile, browser-extension and API access
  • Free plan includes real-time analytics, API access and 3 custom domains
  • Business adds conversion tracking, A/B testing and event webhooks
  • REST API, SDKs and bulk operations support developer workflows
Cons
  • The free plan is limited to 10 links and 10 QR codes per month
  • Essentials and higher tiers impose monthly link-volume limits
  • Advanced routing, permissions and deep linking require higher plans
  • Conversion tracking and A/B testing require the $90/month Business plan
  • Advanced costs $300/month for elevated API limits and priority email support
  • Enterprise pricing is not shown in the published plan details
Our verdict

Rebrandly manages branded short links for individuals, marketing teams, developers and enterprises. Custom domains, QR code generation, click and audience analytics, and destination routing put it beyond simple URL shortening. Its web,…

Read the review →

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It covers click and conversion analytics, QR codes, UTM templates, geo and device targeting, deep links for…

Read the review →
  1. RebrandlyCustom Url Shortener Software 8.7Free plan
  2. DubCustom Url Shortener Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Rebrandly — where it wins

    • Custom domains, QR codes, click analytics and dynamic traffic routing
    • Bulk link editing plus API management for links, domains and statistics
    • Web, desktop, mobile, browser-extension and API access

    Where it doesn't

    • The free plan is limited to 10 links and 10 QR codes per month
    • Essentials and higher tiers impose monthly link-volume limits
    • Advanced routing, permissions and deep linking require higher plans

  • Dub — where it wins

    • Free plan includes real-time analytics, API access and 3 custom domains
    • Business adds conversion tracking, A/B testing and event webhooks
    • REST API, SDKs and bulk operations support developer workflows

    Where it doesn't

    • Conversion tracking and A/B testing require the $90/month Business plan
    • Advanced costs $300/month for elevated API limits and priority email support
    • Enterprise pricing is not shown in the published plan details
  • Rebrandly8.7/10 · Free plan

    A flexible branded-link toolkit with plans for individuals through enterprise teams.

    Visit RebrandlyFull verdict →
  • Dub8.3/10 · Free plan · 14-day trial

    Branded links, conversion tracking and developer tools, with paid plans from $30 per month.

    Visit DubFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update