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Head-to-head · Custom Url Shortener Software

T2M vs Dub

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score T2M #6 in Custom Url Shortener Software 8.4/10 15-day trial Free trial✓ 0 of 3 features Visit T2M
Dub #7 in Custom Url Shortener Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Dub

T2M leads on 0 checks, Dub on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreT2M · 8.4/10
  • Free planonly Dub
  • Free trialboth

T2M scores higher on our rubric for custom url shortener software: 8.4 against 8.3 out of 10; our editors rank them #6 and #7.

Dub offers free plan; T2M doesn't.

T2M is the better fit for buyers preferring a one-time-cost shortening tool. Dub is the better fit for teams needing conversion tracking and developer tools.

  • T2M fits best

    Buyers preferring a one-time-cost shortening tool

  • Dub fits best

    Teams needing conversion tracking and developer tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature T2M 8.4/10 Visit ↗ Dub 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #6 in Custom Url Shortener Software #7 in Custom Url Shortener Software
Best for Buyers preferring a one-time-cost shortening tool Teams needing conversion tracking and developer tools
Pricing model Paid Free plan + paid
Starting price — $30/mo
Free plan — ✓ (best)
Free trial 15 days 14 days
Free trial length 15 days 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs Live chat, Docs
Integrations 7 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features T2M 0/3 · Dub 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • $5 one-time Basic plan with URL shortening and static QR codes
  • Branded domains, dynamic QR codes, targeting, A/B testing, and cloaking
  • REST APIs, CSV tools, analytics, password protection, and URL expiration
  • Free plan includes real-time analytics, API access and 3 custom domains
  • Business adds conversion tracking, A/B testing and event webhooks
  • REST API, SDKs and bulk operations support developer workflows
Cons
  • No free plan; access starts with a paid plan or trial
  • Advanced targeting, API, and analytics capabilities sit in higher tiers
  • Basic provides static QR codes and Level 1 analytics only
  • Conversion tracking and A/B testing require the $90/month Business plan
  • Advanced costs $300/month for elevated API limits and priority email support
  • Enterprise pricing is not shown in the published plan details
Our verdict

T2M is a cloud-based URL shortening and link management platform for marketers, organizations, and enterprises. It creates customizable short URLs and branded domains, generates static and dynamic QR codes, tracks click performance, and…

Read the review →

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It covers click and conversion analytics, QR codes, UTM templates, geo and device targeting, deep links for…

Read the review →
  1. T2MCustom Url Shortener Software 8.415-day trial
  2. DubCustom Url Shortener Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • T2M — where it wins

    • $5 one-time Basic plan with URL shortening and static QR codes
    • Branded domains, dynamic QR codes, targeting, A/B testing, and cloaking
    • REST APIs, CSV tools, analytics, password protection, and URL expiration

    Where it doesn't

    • No free plan; access starts with a paid plan or trial
    • Advanced targeting, API, and analytics capabilities sit in higher tiers
    • Basic provides static QR codes and Level 1 analytics only

  • Dub — where it wins

    • Free plan includes real-time analytics, API access and 3 custom domains
    • Business adds conversion tracking, A/B testing and event webhooks
    • REST API, SDKs and bulk operations support developer workflows

    Where it doesn't

    • Conversion tracking and A/B testing require the $90/month Business plan
    • Advanced costs $300/month for elevated API limits and priority email support
    • Enterprise pricing is not shown in the published plan details
  • T2M8.4/10 · 15-day trial

    A paid short-link platform combining branded URLs, QR codes, targeting, analytics, and APIs.

    Visit T2MFull verdict →
  • Dub8.3/10 · Free plan · 14-day trial

    Branded links, conversion tracking and developer tools, with paid plans from $30 per month.

    Visit DubFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update