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Head-to-head · Custom Url Shortener Software

Bitly vs T2M

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Bitly #1 in Custom Url Shortener Software 9.3/10 Free plan Free plan✓ 0 of 3 features Visit Bitly
T2M #6 in Custom Url Shortener Software 8.4/10 15-day trial Free trial✓ 0 of 3 features Visit T2M

Bitly leads on 1 check, T2M on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Free planonly Bitly
  • Free trialonly T2M

Bitly scores higher on our rubric for custom url shortener software: 9.3 against 8.4 out of 10; our editors rank them #1 and #6.

Bitly offers free plan; T2M doesn't.

Bitly is the better fit for teams managing links across channels and platforms. T2M is the better fit for buyers preferring a one-time-cost shortening tool.

  • Bitly fits best

    Teams managing links across channels and platforms

  • T2M fits best

    Buyers preferring a one-time-cost shortening tool

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ T2M 8.4/10 Visit ↗
At a glance
Editor score 9.3 8.4
Ranking #1 in Custom Url Shortener Software #6 in Custom Url Shortener Software
Best for Teams managing links across channels and platforms Buyers preferring a one-time-cost shortening tool
Pricing model Free plan + paid Paid
Starting price $10/mo —
Free plan ✓ (best) —
Free trial — 15 days
Deployment Cloud, Mobile, Browser extension Cloud, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, Chrome extension
Support Tickets, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 3,400+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bitly 0/3 · T2M 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Combines URL shortening, branded links, QR Codes, and click analytics
  • Works across web, mobile apps, a Chrome extension, and an API
  • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce
  • $5 one-time Basic plan with URL shortening and static QR codes
  • Branded domains, dynamic QR codes, targeting, A/B testing, and cloaking
  • REST APIs, CSV tools, analytics, password protection, and URL expiration
Cons
  • The Free plan allows 5 links and 2 QR Codes per month
  • Core limits click and scan data to 30 days
  • Enterprise volumes and pricing are custom
  • No free plan; access starts with a paid plan or trial
  • Advanced targeting, API, and analytics capabilities sit in higher tiers
  • Basic provides static QR codes and Level 1 analytics only
Our verdict

Bitly brings URL shortening, link management, branded links, QR Codes, and click and scan analytics into one platform. It serves individuals, marketers, small businesses, and enterprise teams, with access through the web, iOS and Android…

Read the review →

T2M is a cloud-based URL shortening and link management platform for marketers, organizations, and enterprises. It creates customizable short URLs and branded domains, generates static and dynamic QR codes, tracks click performance, and…

Read the review →
  1. BitlyCustom Url Shortener Software 9.3Free plan
  2. T2MCustom Url Shortener Software 8.415-day trial

Strengths and trade-offs

  • Bitly — where it wins

    • Combines URL shortening, branded links, QR Codes, and click analytics
    • Works across web, mobile apps, a Chrome extension, and an API
    • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce

    Where it doesn't

    • The Free plan allows 5 links and 2 QR Codes per month
    • Core limits click and scan data to 30 days
    • Enterprise volumes and pricing are custom

  • T2M — where it wins

    • $5 one-time Basic plan with URL shortening and static QR codes
    • Branded domains, dynamic QR codes, targeting, A/B testing, and cloaking
    • REST APIs, CSV tools, analytics, password protection, and URL expiration

    Where it doesn't

    • No free plan; access starts with a paid plan or trial
    • Advanced targeting, API, and analytics capabilities sit in higher tiers
    • Basic provides static QR codes and Level 1 analytics only
  • Bitly9.3/10 · Free plan

    A broad link and QR Code platform with a free tier and paid plans from $10/month billed annually.

    Visit BitlyFull verdict →
  • T2M8.4/10 · 15-day trial

    A paid short-link platform combining branded URLs, QR codes, targeting, analytics, and APIs.

    Visit T2MFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update