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Head-to-head · Custom Url Shortener Software

Bitly vs Capsulink

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Bitly #1 in Custom Url Shortener Software 9.3/10 Free plan Free plan✓ 0 of 3 features Visit Bitly
Capsulink #8 in Custom Url Shortener Software 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Capsulink

Bitly leads on 0 checks, Capsulink on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Free planboth
  • Free trialonly Capsulink

Bitly scores higher on our rubric for custom url shortener software: 9.3 against 8.2 out of 10; our editors rank them #1 and #8.

Bitly is the better fit for teams managing links across channels and platforms. Capsulink is the better fit for teams needing routing and long-term click analytics.

  • Bitly fits best

    Teams managing links across channels and platforms

  • Capsulink fits best

    Teams needing routing and long-term click analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ Capsulink 8.2/10 Visit ↗
At a glance
Editor score 9.3 8.2
Ranking #1 in Custom Url Shortener Software #8 in Custom Url Shortener Software
Best for Teams managing links across channels and platforms Teams needing routing and long-term click analytics
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo —
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Tickets, Docs Tickets, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA GDPR
Integrations 3,400+ integrations 1,500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bitly 0/3 · Capsulink 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Combines URL shortening, branded links, QR Codes, and click analytics
  • Works across web, mobile apps, a Chrome extension, and an API
  • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce
  • Routes visitors by country, language, device, and time
  • Keeps click analytics for unlimited historical retention
  • Combines custom domains, QR tracking, and API access
Cons
  • The Free plan allows 5 links and 2 QR Codes per month
  • Core limits click and scan data to 30 days
  • Enterprise volumes and pricing are custom
  • Starter limits clicks to 5,000 per month; links may show ads beyond it
  • Custom domains, smart links, and API access start with Pro
  • Team workspaces are listed on Business and Ultimate, not Pro
Our verdict

Bitly brings URL shortening, link management, branded links, QR Codes, and click and scan analytics into one platform. It serves individuals, marketers, small businesses, and enterprise teams, with access through the web, iOS and Android…

Read the review →

Capsulink shortens and manages URLs for marketers, agencies, startups, and larger organizations. It supports branded domains and editable slugs, plus smart links that route visitors by country, language, device, or time. Click and QR scan…

Read the review →
  1. BitlyCustom Url Shortener Software 9.3Free plan
  2. CapsulinkCustom Url Shortener Software 8.2Free plan · 7-day trial

Strengths and trade-offs

  • Bitly — where it wins

    • Combines URL shortening, branded links, QR Codes, and click analytics
    • Works across web, mobile apps, a Chrome extension, and an API
    • Offers 3,400 integrations, including Canva, HubSpot, and Salesforce

    Where it doesn't

    • The Free plan allows 5 links and 2 QR Codes per month
    • Core limits click and scan data to 30 days
    • Enterprise volumes and pricing are custom

  • Capsulink — where it wins

    • Routes visitors by country, language, device, and time
    • Keeps click analytics for unlimited historical retention
    • Combines custom domains, QR tracking, and API access

    Where it doesn't

    • Starter limits clicks to 5,000 per month; links may show ads beyond it
    • Custom domains, smart links, and API access start with Pro
    • Team workspaces are listed on Business and Ultimate, not Pro
  • Bitly9.3/10 · Free plan

    A broad link and QR Code platform with a free tier and paid plans from $10/month billed annually.

    Visit BitlyFull verdict →
  • Capsulink8.2/10 · Free plan · 7-day trial

    A link manager with flexible routing, QR tracking, and a free starting tier.

    Visit CapsulinkFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update