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Head-to-head · Custom Url Shortener Software

Dub vs Capsulink

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Dub #7 in Custom Url Shortener Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Dub
Capsulink #8 in Custom Url Shortener Software 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Capsulink

Dub leads on 0 checks, Capsulink on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDub · 8.3/10
  • Free planboth
  • Free trialboth

Dub scores higher on our rubric for custom url shortener software: 8.3 against 8.2 out of 10; our editors rank them #7 and #8.

Dub is the better fit for teams needing conversion tracking and developer tools. Capsulink is the better fit for teams needing routing and long-term click analytics.

  • Dub fits best

    Teams needing conversion tracking and developer tools

  • Capsulink fits best

    Teams needing routing and long-term click analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Dub 8.3/10 Visit ↗ Capsulink 8.2/10 Visit ↗
At a glance
Editor score 8.3 8.2
Ranking #7 in Custom Url Shortener Software #8 in Custom Url Shortener Software
Best for Teams needing conversion tracking and developer tools Teams needing routing and long-term click analytics
Pricing model Free plan + paid Free plan + paid
Starting price $30/mo —
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Docs Tickets, Docs
Integrations 10 integrations 1,500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Dub 0/3 · Capsulink 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Free plan includes real-time analytics, API access and 3 custom domains
  • Business adds conversion tracking, A/B testing and event webhooks
  • REST API, SDKs and bulk operations support developer workflows
  • Routes visitors by country, language, device, and time
  • Keeps click analytics for unlimited historical retention
  • Combines custom domains, QR tracking, and API access
Cons
  • Conversion tracking and A/B testing require the $90/month Business plan
  • Advanced costs $300/month for elevated API limits and priority email support
  • Enterprise pricing is not shown in the published plan details
  • Starter limits clicks to 5,000 per month; links may show ads beyond it
  • Custom domains, smart links, and API access start with Pro
  • Team workspaces are listed on Business and Ultimate, not Pro
Our verdict

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It covers click and conversion analytics, QR codes, UTM templates, geo and device targeting, deep links for…

Read the review →

Capsulink shortens and manages URLs for marketers, agencies, startups, and larger organizations. It supports branded domains and editable slugs, plus smart links that route visitors by country, language, device, or time. Click and QR scan…

Read the review →
  1. DubCustom Url Shortener Software 8.3Free plan · 14-day trial
  2. CapsulinkCustom Url Shortener Software 8.2Free plan · 7-day trial

Strengths and trade-offs

  • Dub — where it wins

    • Free plan includes real-time analytics, API access and 3 custom domains
    • Business adds conversion tracking, A/B testing and event webhooks
    • REST API, SDKs and bulk operations support developer workflows

    Where it doesn't

    • Conversion tracking and A/B testing require the $90/month Business plan
    • Advanced costs $300/month for elevated API limits and priority email support
    • Enterprise pricing is not shown in the published plan details

  • Capsulink — where it wins

    • Routes visitors by country, language, device, and time
    • Keeps click analytics for unlimited historical retention
    • Combines custom domains, QR tracking, and API access

    Where it doesn't

    • Starter limits clicks to 5,000 per month; links may show ads beyond it
    • Custom domains, smart links, and API access start with Pro
    • Team workspaces are listed on Business and Ultimate, not Pro
  • Dub8.3/10 · Free plan · 14-day trial

    Branded links, conversion tracking and developer tools, with paid plans from $30 per month.

    Visit DubFull verdict →
  • Capsulink8.2/10 · Free plan · 7-day trial

    A link manager with flexible routing, QR tracking, and a free starting tier.

    Visit CapsulinkFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update