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Head-to-head · Custom Url Shortener Software

Cuttly vs Dub

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Cuttly #2 in Custom Url Shortener Software 9.1/10 Free plan Free plan✓ 0 of 3 features Visit Cuttly
Dub #7 in Custom Url Shortener Software 8.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Dub

Cuttly leads on 0 checks, Dub on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCuttly · 9.1/10
  • Free planboth
  • Free trialonly Dub

Cuttly scores higher on our rubric for custom url shortener software: 9.1 against 8.3 out of 10; our editors rank them #2 and #7.

Cuttly is the better fit for teams needing branded links and advanced routing. Dub is the better fit for teams needing conversion tracking and developer tools.

  • Cuttly fits best

    Teams needing branded links and advanced routing

  • Dub fits best

    Teams needing conversion tracking and developer tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cuttly 9.1/10 Visit ↗ Dub 8.3/10 Visit ↗
At a glance
Editor score 9.1 8.3
Ranking #2 in Custom Url Shortener Software #7 in Custom Url Shortener Software
Best for Teams needing branded links and advanced routing Teams needing conversion tracking and developer tools
Pricing model Free plan + paid Free plan + paid
Starting price $132/yr $30/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Live chat, Docs
Integrations 10 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Cuttly 0/3 · Dub 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Routes links by location or device and supports A/B/C rotation
  • Tracks clicks by device, country, referrer, and browser
  • Free plan includes a branded domain and API access
  • Free plan includes real-time analytics, API access and 3 custom domains
  • Business adds conversion tracking, A/B testing and event webhooks
  • REST API, SDKs and bulk operations support developer workflows
Cons
  • Free and Starter plans retain analytics for only 30 days
  • Bulk CSV shortening is listed on the Single plan and above
  • Team Enterprise is the only listed plan with SSO
  • Conversion tracking and A/B testing require the $90/month Business plan
  • Advanced costs $300/month for elevated API limits and priority email support
  • Enterprise pricing is not shown in the published plan details
Our verdict

Cuttly is a cloud-based URL shortener and link management platform for individuals, marketers, businesses, and teams. It creates links on Cuttly or branded domains, with custom slugs, UTM parameters, tracked QR codes, and click analytics.…

Read the review →

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It covers click and conversion analytics, QR codes, UTM templates, geo and device targeting, deep links for…

Read the review →
  1. CuttlyCustom Url Shortener Software 9.1Free plan
  2. DubCustom Url Shortener Software 8.3Free plan · 14-day trial

Strengths and trade-offs

  • Cuttly — where it wins

    • Routes links by location or device and supports A/B/C rotation
    • Tracks clicks by device, country, referrer, and browser
    • Free plan includes a branded domain and API access

    Where it doesn't

    • Free and Starter plans retain analytics for only 30 days
    • Bulk CSV shortening is listed on the Single plan and above
    • Team Enterprise is the only listed plan with SSO

  • Dub — where it wins

    • Free plan includes real-time analytics, API access and 3 custom domains
    • Business adds conversion tracking, A/B testing and event webhooks
    • REST API, SDKs and bulk operations support developer workflows

    Where it doesn't

    • Conversion tracking and A/B testing require the $90/month Business plan
    • Advanced costs $300/month for elevated API limits and priority email support
    • Enterprise pricing is not shown in the published plan details
  • Cuttly9.1/10 · Free plan

    A flexible short-link manager with a free plan and routing tools for growing teams.

    Visit CuttlyFull verdict →
  • Dub8.3/10 · Free plan · 14-day trial

    Branded links, conversion tracking and developer tools, with paid plans from $30 per month.

    Visit DubFull verdict →

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update