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Head-to-head · Custom Url Shortener Software

Rebrandly vs Capsulink

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Rebrandly #5 in Custom Url Shortener Software 8.7/10 Free plan Free plan✓ 0 of 3 features Visit Rebrandly
Capsulink #8 in Custom Url Shortener Software 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Capsulink

Rebrandly leads on 0 checks, Capsulink on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRebrandly · 8.7/10
  • Free planboth
  • Free trialonly Capsulink

Rebrandly scores higher on our rubric for custom url shortener software: 8.7 against 8.2 out of 10; our editors rank them #5 and #8.

Rebrandly is the better fit for teams prioritizing branded links and broad platform reach. Capsulink is the better fit for teams needing routing and long-term click analytics.

  • Rebrandly fits best

    Teams prioritizing branded links and broad platform reach

  • Capsulink fits best

    Teams needing routing and long-term click analytics

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Side by side

Feature Rebrandly 8.7/10 Visit ↗ Capsulink 8.2/10 Visit ↗
At a glance
Editor score 8.7 8.2
Ranking #5 in Custom Url Shortener Software #8 in Custom Url Shortener Software
Best for Teams prioritizing branded links and broad platform reach Teams needing routing and long-term click analytics
Pricing model Free plan + paid Free plan + paid
Starting price $8/mo —
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud, Desktop, Mobile, Browser extension Cloud
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web
Support Email, Docs Tickets, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR
Integrations 50+ integrations 1,500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Rebrandly 0/3 · Capsulink 0/3
Edit destinations Not checked yet Not checked yet
QR codes Not checked yet Not checked yet
Custom domains on free Not checked yet Not checked yet
Specs
Custom domains Not checked yet Not checked yet
Monthly short links Not checked yet Not checked yet
Click analytics Not checked yet Not checked yet
Our review
Pros
  • Custom domains, QR codes, click analytics and dynamic traffic routing
  • Bulk link editing plus API management for links, domains and statistics
  • Web, desktop, mobile, browser-extension and API access
  • Routes visitors by country, language, device, and time
  • Keeps click analytics for unlimited historical retention
  • Combines custom domains, QR tracking, and API access
Cons
  • The free plan is limited to 10 links and 10 QR codes per month
  • Essentials and higher tiers impose monthly link-volume limits
  • Advanced routing, permissions and deep linking require higher plans
  • Starter limits clicks to 5,000 per month; links may show ads beyond it
  • Custom domains, smart links, and API access start with Pro
  • Team workspaces are listed on Business and Ultimate, not Pro
Our verdict

Rebrandly manages branded short links for individuals, marketing teams, developers and enterprises. Custom domains, QR code generation, click and audience analytics, and destination routing put it beyond simple URL shortening. Its web,…

Read the review →

Capsulink shortens and manages URLs for marketers, agencies, startups, and larger organizations. It supports branded domains and editable slugs, plus smart links that route visitors by country, language, device, or time. Click and QR scan…

Read the review →
  1. RebrandlyCustom Url Shortener Software 8.7Free plan
  2. CapsulinkCustom Url Shortener Software 8.2Free plan · 7-day trial

Strengths and trade-offs

  • Rebrandly — where it wins

    • Custom domains, QR codes, click analytics and dynamic traffic routing
    • Bulk link editing plus API management for links, domains and statistics
    • Web, desktop, mobile, browser-extension and API access

    Where it doesn't

    • The free plan is limited to 10 links and 10 QR codes per month
    • Essentials and higher tiers impose monthly link-volume limits
    • Advanced routing, permissions and deep linking require higher plans

  • Capsulink — where it wins

    • Routes visitors by country, language, device, and time
    • Keeps click analytics for unlimited historical retention
    • Combines custom domains, QR tracking, and API access

    Where it doesn't

    • Starter limits clicks to 5,000 per month; links may show ads beyond it
    • Custom domains, smart links, and API access start with Pro
    • Team workspaces are listed on Business and Ultimate, not Pro

More comparisons

All custom url shortener software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update