AppFollow vs APPlyzer

AppFollow8.9Visit APPlyzer7.7Visit

Higher score AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow

vs

APPlyzer #7 in App Store Optimization Software 7.7/10 Free plan Free plan✓ 2 of 4 features Visit APPlyzer

• AppFollow fits best

  ASO and app-review teams

• APPlyzer fits best

  Apple-focused intelligence with affordable entry

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Side by side

Feature	AppFollow 8.9/10 Visit ↗	APPlyzer 7.7/10 Visit ↗
At a glance
Editor score	8.9	7.7
Ranking	#2 in App Store Optimization Software	#7 in App Store Optimization Software
Best for	ASO and app-review teams	Apple-focused intelligence with affordable entry
Pricing model	Free plan + paid	Free plan + paid
Starting price	$19/mo	—
Free plan	✓	✓
Free trial	10 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Email, Docs
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features AppFollow 2/4 · APPlyzer 2/4
Keyword tracking	✓	✓
Competitor tracking	✓	✓
Listing experiments	Not checked yet	Not checked yet
Listing localization	Not checked yet	Not checked yet
Specs
Marketplace coverage	Both	Both
Tracked app limit	2 apps	Not checked yet
Our review
Pros	Keyword, competitor, visibility, traffic, and conversion analytics Review replies, sentiment analysis, alerts, and workflow automation Free plan plus ASO pricing at $19 per month billed annually	Free plan and a $19-per-month PRO tier Apple Search Ads auction and share-of-voice data Keyword, competitor, review, and product-page intelligence
Cons	Advanced ASO tools are limited to the ASO plan and higher tiers AI replies, translation, exports, and helpdesk integrations require paid tiers Enterprise pricing is custom rather than publicly listed	Paid plans use separate limits for keywords and API access Enterprise features require a custom arrangement Its deepest capabilities center on Apple-focused workflows
Our verdict	AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,… Read the review →	APPlyzer is an app marketing data platform for developers, publishers, agencies, researchers, and app marketers. It covers keyword rankings and search data, competitor analysis, Apple Search Ads auction results, download estimates across… Read the review →

Strengths and trade-offs

• AppFollow — where it wins

  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually

  Where it doesn't

  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed

• APPlyzer — where it wins

  • Free plan and a $19-per-month PRO tier
  • Apple Search Ads auction and share-of-voice data
  • Keyword, competitor, review, and product-page intelligence

  Where it doesn't

  • Paid plans use separate limits for keywords and API access
  • Enterprise features require a custom arrangement
  • Its deepest capabilities center on Apple-focused workflows

• AppFollow8.9/10 · Free plan · 10-day trial

  A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.

  Visit AppFollowFull verdict →
• APPlyzer7.7/10 · Free plan

  Affordable ASO intelligence with especially deep Apple App Store and Search Ads data.

  Visit APPlyzerFull verdict →