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Head-to-head · App Store Optimization Software

AppFollow vs ASOdesk

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow
ASOdesk #8 in App Store Optimization Software 7.6/10 Free plan · 7-day trial Free planFree trial✓ 4 of 4 features Visit ASOdesk

AppFollow leads on 0 checks, ASOdesk on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppFollow · 8.9/10
  • Free planboth
  • Free trialboth
  • Most featuresASOdesk · 4 of 4

AppFollow scores higher on our rubric for app store optimization software: 8.9 against 7.6 out of 10; our editors rank them #2 and #8.

AppFollow is the better fit for ASO and app-review teams. ASOdesk is the better fit for teams wanting free full-suite ASO coverage.

  • AppFollow fits best

    ASO and app-review teams

  • ASOdesk fits best

    Teams wanting free full-suite ASO coverage

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Side by side

Feature AppFollow 8.9/10 Visit ↗ ASOdesk 7.6/10 Visit ↗
At a glance
Editor score 8.9 7.6
Ranking #2 in App Store Optimization Software #8 in App Store Optimization Software
Best for ASO and app-review teams Teams wanting free full-suite ASO coverage
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo —
Free plan ✓ ✓
Free trial 10 days 7 days
Free trial length 10 days · no card needed 7 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Email, Live chat, Docs
Integrations 14 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AppFollow 2/4 · ASOdesk 4/4
Keyword tracking ✓ ✓
Competitor tracking ✓ ✓
Listing experiments Not checked yet ✓ (best)
Listing localization Not checked yet ✓ (best)
Specs
Marketplace coverage Both Both
Tracked app limit 2 apps Not checked yet
Our review
Pros
  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually
  • Free plan covers monitoring, rankings, reviews, and reply tools
  • Supports keyword, competitor, conversion, and localization analysis
  • Integrates with App Store Connect, Google Play Console, email, and Slack
Cons
  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed
  • Web and API access may not suit teams seeking native apps
  • Publishing workflow is specified for App Store metadata
  • Its broad ASO focus may exceed the needs of simple monitoring users
Our verdict

AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,…

Read the review →

ASOdesk is a web-based App Store Optimization platform for app marketers, developers, product managers, and support teams. It covers keyword research, ranking monitoring, competitor analysis, metadata optimization, localization, conversion…

Read the review →
  1. AppFollowApp Store Optimization Software 8.9Free plan · 10-day trial
  2. ASOdeskApp Store Optimization Software 7.6Free plan · 7-day trial

Strengths and trade-offs

  • AppFollow — where it wins

    • Keyword, competitor, visibility, traffic, and conversion analytics
    • Review replies, sentiment analysis, alerts, and workflow automation
    • Free plan plus ASO pricing at $19 per month billed annually

    Where it doesn't

    • Advanced ASO tools are limited to the ASO plan and higher tiers
    • AI replies, translation, exports, and helpdesk integrations require paid tiers
    • Enterprise pricing is custom rather than publicly listed
  • ASOdesk — where it wins

    • Free plan covers monitoring, rankings, reviews, and reply tools
    • Supports keyword, competitor, conversion, and localization analysis
    • Integrates with App Store Connect, Google Play Console, email, and Slack

    Where it doesn't

    • Web and API access may not suit teams seeking native apps
    • Publishing workflow is specified for App Store metadata
    • Its broad ASO focus may exceed the needs of simple monitoring users

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update