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Head-to-head · App Store Optimization Software

AppFollow vs MobileAction

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow
MobileAction #4 in App Store Optimization Software 8.1/10 Free plan · 7-day trial Free planFree trial✓ 0 of 4 features Visit MobileAction

AppFollow leads on 0 checks, MobileAction on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppFollow · 8.9/10
  • Lowest starting priceMobileAction · $12.50/mo
  • Free planboth
  • Free trialboth
  • Most featuresAppFollow · 2 of 4

AppFollow scores higher on our rubric for app store optimization software: 8.9 against 8.1 out of 10; our editors rank them #2 and #4.

MobileAction is cheaper to start at $12.50/mo against $19/mo.

AppFollow is the better fit for ASO and app-review teams. MobileAction is the better fit for teams combining ASO and acquisition analytics.

  • AppFollow fits best

    ASO and app-review teams

  • MobileAction fits best

    Teams combining ASO and acquisition analytics

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Side by side

Feature AppFollow 8.9/10 Visit ↗ MobileAction 8.1/10 Visit ↗
At a glance
Editor score 8.9 8.1
Ranking #2 in App Store Optimization Software #4 in App Store Optimization Software
Best for ASO and app-review teams Teams combining ASO and acquisition analytics
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo $12.50/mo (best)
Free plan ✓ ✓
Free trial 10 days 7 days
Free trial length 10 days · no card needed 7 days · card required
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Live chat, Docs · 24/7
Compliance ISO 27001, GDPR SOC 2
Integrations 14 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features AppFollow 2/4 · MobileAction 0/4
Keyword tracking ✓ (best) Not checked yet
Competitor tracking ✓ (best) Not checked yet
Listing experiments Not checked yet Not checked yet
Listing localization Not checked yet Not checked yet
Specs
Marketplace coverage Both Not checked yet
Tracked app limit 2 apps Not checked yet
Our review
Pros
  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually
  • Connects store, advertising, funnel, revenue, and refund reporting
  • Supports keyword, ranking, organic acquisition, and competitor analysis
  • Offers App Store and Google Play integrations, APIs, and AI analysis
Cons
  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed
  • ASO coverage is less complete than dedicated optimization tools
  • Entry plans limit keywords, apps, seats, and historical data
  • Published plans combine multiple MobileAction product lines
Our verdict

AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,…

Read the review →

MobileAction is a web and API platform for mobile app and game teams that need app store optimization alongside acquisition and revenue analysis. It combines App Store and Google Play data with Apple Ads to report downloads, acquisition…

Read the review →
  1. AppFollowApp Store Optimization Software 8.9Free plan · 10-day trial
  2. MobileActionApp Store Optimization Software 8.1Free plan · 7-day trial

Strengths and trade-offs

  • AppFollow — where it wins

    • Keyword, competitor, visibility, traffic, and conversion analytics
    • Review replies, sentiment analysis, alerts, and workflow automation
    • Free plan plus ASO pricing at $19 per month billed annually

    Where it doesn't

    • Advanced ASO tools are limited to the ASO plan and higher tiers
    • AI replies, translation, exports, and helpdesk integrations require paid tiers
    • Enterprise pricing is custom rather than publicly listed

  • MobileAction — where it wins

    • Connects store, advertising, funnel, revenue, and refund reporting
    • Supports keyword, ranking, organic acquisition, and competitor analysis
    • Offers App Store and Google Play integrations, APIs, and AI analysis

    Where it doesn't

    • ASO coverage is less complete than dedicated optimization tools
    • Entry plans limit keywords, apps, seats, and historical data
    • Published plans combine multiple MobileAction product lines

More comparisons

All app store optimization software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update