Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · App Store Optimization Software

AppTweak vs AppFollow

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score AppTweak #1 in App Store Optimization Software 9.1/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit AppTweak
AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow

AppTweak leads on 0 checks, AppFollow on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppTweak · 9.1/10
  • Free planboth
  • Free trialboth
  • Most featuresAppFollow · 2 of 4

AppTweak scores higher on our rubric for app store optimization software: 9.1 against 8.9 out of 10; our editors rank them #1 and #2.

AppTweak is the better fit for teams needing broad ASO intelligence. AppFollow is the better fit for ASO and app-review teams.

  • AppTweak fits best

    Teams needing broad ASO intelligence

  • AppFollow fits best

    ASO and app-review teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AppTweak 9.1/10 Visit ↗ AppFollow 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #1 in App Store Optimization Software #2 in App Store Optimization Software
Best for Teams needing broad ASO intelligence ASO and app-review teams
Pricing model Free plan + paid Free plan + paid
Starting price — $19/mo
Free plan ✓ ✓
Free trial 7 days 10 days
Free trial length 7 days 10 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Integrations 8 integrations 14 integrations
Features AppTweak 1/4 · AppFollow 2/4
Keyword tracking Not checked yet ✓ (best)
Competitor tracking ✓ ✓
Listing experiments Not checked yet Not checked yet
Listing localization Not checked yet Not checked yet
Specs
Marketplace coverage Not checked yet Both
Tracked app limit Not checked yet 2 apps
Our review
Pros
  • Combines keyword research, competitor analysis, alerts, and market estimates.
  • Connects with consoles, MMPs, Apple Ads, Slack, APIs, and MCP.
  • Reporting Studio combines AppTweak, console, and MMP data.
  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually
Cons
  • Essential, Grow, and Grow Plus each include one seat.
  • Traffic data is not included in the category specifications.
  • Advanced data and enterprise features require the Enterprise plan.
  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed
Our verdict

AppTweak is a web-based app store marketing and intelligence platform for app marketers, mobile publishers, and game teams. It covers the Apple App Store and Google Play across more than 100 countries, with tools for keyword research,…

Read the review →

AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,…

Read the review →
  1. AppTweakApp Store Optimization Software 9.1Free plan · 7-day trial
  2. AppFollowApp Store Optimization Software 8.9Free plan · 10-day trial

Strengths and trade-offs

  • AppTweak — where it wins

    • Combines keyword research, competitor analysis, alerts, and market estimates.
    • Connects with consoles, MMPs, Apple Ads, Slack, APIs, and MCP.
    • Reporting Studio combines AppTweak, console, and MMP data.

    Where it doesn't

    • Essential, Grow, and Grow Plus each include one seat.
    • Traffic data is not included in the category specifications.
    • Advanced data and enterprise features require the Enterprise plan.

  • AppFollow — where it wins

    • Keyword, competitor, visibility, traffic, and conversion analytics
    • Review replies, sentiment analysis, alerts, and workflow automation
    • Free plan plus ASO pricing at $19 per month billed annually

    Where it doesn't

    • Advanced ASO tools are limited to the ASO plan and higher tiers
    • AI replies, translation, exports, and helpdesk integrations require paid tiers
    • Enterprise pricing is custom rather than publicly listed
  • AppTweak9.1/10 · Free plan · 7-day trial

    Broad ASO intelligence for teams tracking keywords, competitors, markets, and Apple Ads.

    Visit AppTweakFull verdict →
  • AppFollow8.9/10 · Free plan · 10-day trial

    A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.

    Visit AppFollowFull verdict →

More comparisons

All app store optimization software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update