Head-to-head · App Store Optimization Software
AppFollow vs App Radar
AppFollow leads on 2 checks, App Radar on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAppFollow · 8.9/10
- Lowest starting priceAppFollow · $19/mo
- Free planonly AppFollow
- Free trialboth
- Most featuresApp Radar · 3 of 4
AppFollow scores higher on our rubric for app store optimization software: 8.9 against 8.5 out of 10; our editors rank them #2 and #3.
AppFollow offers free plan; App Radar doesn't. AppFollow is cheaper to start at $19/mo against $57/mo.
AppFollow is the better fit for ASO and app-review teams. App Radar is the better fit for teams managing listings and localization.
- AppFollow fits best
ASO and app-review teams
- App Radar fits best
Teams managing listings and localization
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Side by side
| Feature | AppFollow 8.9/10 Visit ↗ | App Radar 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.5 |
| Ranking | #2 in App Store Optimization Software | #3 in App Store Optimization Software |
| Best for | ASO and app-review teams | Teams managing listings and localization |
| Pricing model | Free plan + paid | Paid |
| Starting price | $19/mo (best) | $57/mo |
| Free plan | ✓ (best) | — |
| Free trial | 10 days | 7 days |
| Free trial length | 10 days · no card needed | 7 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Community, Docs | Live chat, Docs |
| Compliance | ISO 27001, GDPR | SOC 2, ISO 27001, GDPR |
| Integrations | 14 integrations | 5 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features AppFollow 2/4 · App Radar 3/4 | ||
| Keyword tracking | ✓ | ✓ |
| Competitor tracking | ✓ | ✓ |
| Listing experiments | Not checked yet | Not checked yet |
| Listing localization | Not checked yet | ✓ (best) |
| Specs | ||
| Marketplace coverage | Both | Both |
| Tracked app limit | 2 apps | 2 apps |
| Our review | ||
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| Our verdict | AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,… Read the review → |
App Radar is an app store optimization platform for app marketers, developers, publishers, and growth teams. It brings keyword research and ranking monitoring, competitor analysis, store listing editing, localization workflows, review… Read the review → |
Strengths and trade-offs
AppFollow — where it wins
- Keyword, competitor, visibility, traffic, and conversion analytics
- Review replies, sentiment analysis, alerts, and workflow automation
- Free plan plus ASO pricing at $19 per month billed annually
Where it doesn't
- Advanced ASO tools are limited to the ASO plan and higher tiers
- AI replies, translation, exports, and helpdesk integrations require paid tiers
- Enterprise pricing is custom rather than publicly listed
App Radar — where it wins
- Covers keywords, competitors, metadata, creatives, reviews, and localization
- Connects with App Store Connect, Google Play Console, Slack, BI tools, and API
- Growth and Scale add bulk editing, trends, benchmarks, exports, and support
Where it doesn't
- No free plan; the free trial lasts 7 days
- Bulk editing and keyword ranking trends start with Growth Pack
- Download estimates, benchmarks, exports, and priority support start with Scale
- AppFollow8.9/10 · Free plan · 10-day trial
A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.
Visit AppFollowFull verdict → - App Radar8.5/10 · 7-day trial
A broad ASO workspace for teams managing app listings across both major stores.
Visit App RadarFull verdict →
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All app store optimization software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update