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Head-to-head · App Store Optimization Software

AppFollow vs ASOMobile

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AppFollow #2 in App Store Optimization Software 8.9/10 Free plan · 10-day trial Free planFree trial✓ 2 of 4 features Visit AppFollow
ASOMobile #6 in App Store Optimization Software 7.8/10 Free plan · 3-day trial Free planFree trial✓ 3 of 4 features Visit ASOMobile

AppFollow leads on 0 checks, ASOMobile on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppFollow · 8.9/10
  • Free planboth
  • Free trialboth
  • Most featuresASOMobile · 3 of 4

AppFollow scores higher on our rubric for app store optimization software: 8.9 against 7.8 out of 10; our editors rank them #2 and #6.

ASOMobile leads on tracked app limit: 5 apps versus 2 apps.

AppFollow is the better fit for ASO and app-review teams. ASOMobile is the better fit for market and competitor intelligence teams.

  • AppFollow fits best

    ASO and app-review teams

  • ASOMobile fits best

    Market and competitor intelligence teams

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Side by side

Feature AppFollow 8.9/10 Visit ↗ ASOMobile 7.8/10 Visit ↗
At a glance
Editor score 8.9 7.8
Ranking #2 in App Store Optimization Software #6 in App Store Optimization Software
Best for ASO and app-review teams Market and competitor intelligence teams
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo $564/yr
Free plan ✓ ✓
Free trial 10 days 3 days
Free trial length 10 days · no card needed 3 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Community, Docs Email, Live chat
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features AppFollow 2/4 · ASOMobile 3/4
Keyword tracking ✓ ✓
Competitor tracking ✓ ✓
Listing experiments Not checked yet Not checked yet
Listing localization Not checked yet ✓ (best)
Specs
Marketplace coverage Both Both
Tracked app limit 2 apps 5 apps (best)
Our review
Pros
  • Keyword, competitor, visibility, traffic, and conversion analytics
  • Review replies, sentiment analysis, alerts, and workflow automation
  • Free plan plus ASO pricing at $19 per month billed annually
  • Covers Google Play and Apple App Store workflows
  • Combines keyword, rank, competitor, revenue, and market analysis
  • Includes localization, review management, AI editing, and API access
Cons
  • Advanced ASO tools are limited to the ASO plan and higher tiers
  • AI replies, translation, exports, and helpdesk integrations require paid tiers
  • Enterprise pricing is custom rather than publicly listed
  • The free plan is limited to core keyword, competitor, category, and review tools
  • The category listing specifies five tracked apps
  • Its focus is app-store intelligence rather than broader marketing automation
Our verdict

AppFollow is a web and API platform for mobile app developers, marketers, product teams, and support organizations. It combines app-store optimization with review monitoring, competitor intelligence, app-performance analytics, alerts,…

Read the review →

ASOMobile is a web-based app store optimization and analytics platform for app developers, ASO specialists, marketers, and product teams. It supports Google Play and Apple App Store workflows, combining keyword research, rank monitoring,…

Read the review →
  1. AppFollowApp Store Optimization Software 8.9Free plan · 10-day trial
  2. ASOMobileApp Store Optimization Software 7.8Free plan · 3-day trial

Strengths and trade-offs

  • AppFollow — where it wins

    • Keyword, competitor, visibility, traffic, and conversion analytics
    • Review replies, sentiment analysis, alerts, and workflow automation
    • Free plan plus ASO pricing at $19 per month billed annually

    Where it doesn't

    • Advanced ASO tools are limited to the ASO plan and higher tiers
    • AI replies, translation, exports, and helpdesk integrations require paid tiers
    • Enterprise pricing is custom rather than publicly listed

  • ASOMobile — where it wins

    • Covers Google Play and Apple App Store workflows
    • Combines keyword, rank, competitor, revenue, and market analysis
    • Includes localization, review management, AI editing, and API access

    Where it doesn't

    • The free plan is limited to core keyword, competitor, category, and review tools
    • The category listing specifies five tracked apps
    • Its focus is app-store intelligence rather than broader marketing automation
  • AppFollow8.9/10 · Free plan · 10-day trial

    A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.

    Visit AppFollowFull verdict →
  • ASOMobile7.8/10 · Free plan · 3-day trial

    A broad ASO intelligence platform for keyword, competitor, market, and localization analysis.

    Visit ASOMobileFull verdict →

More comparisons

All app store optimization software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update