The Best App Store Optimization Software in 2026
We researched App Store Optimization Software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job, value for money, and verified features for improving app-store rankings, listings, keyword visibility, and conversion rates.
Our top picks
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Top ranked
AppTweak#1 of 299.1/10Broad ASO intelligence for teams tracking keywords, competitors, markets, and Apple Ads.
Free plan · 7-day trial
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Runner-up
AppFollow#2 of 298.9/10A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.
Free plan · 10-day trial
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Top-ranked free plan
MobileAction#4 of 298.1/10A broad mobile analytics platform with useful ASO and acquisition reporting.
Free plan · 7-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 29 tools, best first
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Best forTeams needing broad ASO intelligence
Broad ASO intelligence for teams tracking keywords, competitors, markets, and Apple Ads.
Free plan · 7-day trial Our AppTweak verdict → Visit AppTweakFor vendors Sponsor this spot · #1 · $149/mo →9.1/10★★★★★Visit AppTweak -
Best forASO and app-review teams
A broad ASO and review-management platform with a useful free tier and low-cost ASO plan.
- Keyword tracking
Free plan · 10-day trial Our AppFollow verdict → Visit AppFollowFor vendors Sponsor this spot · #2 · $99/mo →8.9/10★★★★☆Visit AppFollow -
Best forTeams managing listings and localization
A broad ASO workspace for teams managing app listings across both major stores.
- Listing localization
- Keyword tracking
8.5/10★★★★☆Visit App Radar -
Best forTeams combining ASO and acquisition analytics
A broad mobile analytics platform with useful ASO and acquisition reporting.
Free plan · 7-day trial Our MobileAction verdict → Visit MobileActionFor vendors Sponsor this spot · #4 · $69/mo →8.1/10★★★★☆Visit MobileAction -
Best forCross-platform ASO operations teams
Broad ASO coverage for teams managing listings, rankings, localization, and app releases.
- Listing experiments
- Listing localization
- Keyword tracking
7.9/10★★★★☆Visit ASO.dev -
Best forMarket and competitor intelligence teams
A broad ASO intelligence platform for keyword, competitor, market, and localization analysis.
- Listing localization
- Keyword tracking
7.8/10★★★★☆Visit ASOMobile -
Best forApple-focused intelligence with affordable entry
Affordable ASO intelligence with especially deep Apple App Store and Search Ads data.
- Keyword tracking
7.7/10★★★★☆Visit APPlyzer -
Best forTeams wanting free full-suite ASO coverage
A broad free ASO toolkit covering both major app stores.
- Listing experiments
- Listing localization
- Keyword tracking
7.6/10★★★★☆Visit ASOdesk -
Best forBudget-conscious ASO practitioners
Broad ASO coverage at a $15 monthly starting price, with limits by app and keyword volume.
- Listing localization
- Keyword tracking
7.5/10★★★★☆Visit ASOScan -
Best forSmall teams wanting AI-assisted ASO
A focused ASO workspace covering research, tracking, competitors, reviews, and metadata.
- Listing localization
- Keyword tracking
7.4/10★★★★☆Visit ASOnest -
Best forSolo users needing creative ASO tools
A broad ASO toolkit for solo developers, with daily tracking and creative listing tools.
- Listing localization
- Keyword tracking
7.3/10★★★★☆Visit Sonar -
Best forLow-cost cross-store ASO monitoring
A low-cost ASO monitor with daily tracking across Apple App Store and Google Play.
- Keyword tracking
7.2/10★★★★☆Visit ASOWeb -
Best forTeams seeking automated AI ASO workflows
Automates research, localization, reporting, and metadata publishing across both major app stores.
- Listing localization
- Keyword tracking
7.1/10★★★★☆Visit ASO Agent -
Best forTeams wanting generous tracked-app capacity
A generous ASO toolkit with a free tier and capacity for tracking up to 25 apps.
- Keyword tracking
7.0/10★★★★☆Visit ASOStacks -
Best forMac-based App Store publishers
A focused macOS toolkit for managing Apple App Store metadata, keywords, and publishing workflows.
- Listing localization
- Keyword tracking
6.9/10★★★☆☆Visit ASOWay -
Best forAndroid-focused ranking intelligence
A strong Android-focused ASO intelligence tool with broad ranking and competitor data.
- Keyword tracking
6.8/10★★★☆☆Visit AppBrain -
Best forFree market and competitor research
A broad free toolkit for keyword, competitor, market, and localization research.
- Listing localization
- Keyword tracking
6.7/10★★★☆☆Visit ASOTools -
Best forApple-focused metadata workflows
A focused ASO workspace for researching, tracking, and planning Apple app metadata.
- Listing localization
- Keyword tracking
6.6/10★★★☆☆Visit KWRDS -
Best forMac users tracking App Store performance
A focused macOS toolkit for App Store keyword research, competitor tracking, and analytics.
- Keyword tracking
6.5/10★★★☆☆Visit Aurora ASO -
Best forLow-cost iOS keyword monitoring
A focused, low-cost way to monitor iOS keywords and competitors.
- Keyword tracking
6.4/10★★★☆☆Visit AppCompete -
Best forFree basic ASO research
A capable free starting point for app-store research across both major stores.
- Keyword tracking
6.3/10★★★☆☆Visit AppSEO -
Best forFree open-source ASO tracking
A free, open-source ASO tracker for daily iOS and Android research.
- Keyword tracking
6.2/10★★★☆☆Visit ASOTrendHQ -
Best forApple-focused ASO analysts
A focused macOS ASO toolkit with AI keyword guidance and daily App Store tracking.
- Keyword tracking
6.1/10★★★☆☆Visit Kōmori ASO -
Best forFree App Store research users
A free iOS-focused ASO toolkit with broad App Store research coverage.
- Listing localization
- Keyword tracking
6.0/10★★★☆☆Visit Appstro -
Best forAI-assisted App Store listing audits
A focused web tool for AI-assisted App Store audits, scoring, and metadata recommendations.
6.0/10★★★☆☆Visit ASO Lucid -
Best forEstablished teams needing search intelligence
A mature ASO suite for keyword, competitor, localization, and conversion intelligence.
- Listing localization
- Keyword tracking
6.0/10★★★☆☆Visit DATACUBE -
Best forOne-off ASO research reports
A report-focused ASO research tool for one-off app and market analysis.
6.0/10★★★☆☆Visit Appifacts -
Best forFree App Store competitor research
A free web tool for App Store keyword and competitor research, not ongoing tracking.
6.0/10★★★☆☆Visit Lumos ASO AI -
Best forTeams focused on screenshot production
A focused visual-asset tool for creating localized app-store screenshots.
- Listing localization
6.0/10★★★☆☆Visit AppLaunchpad
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Marketplace coverage | Keyword tracking | Competitor tracking | Score |
|---|---|---|---|---|---|---|---|
| 1 | AppTweak | Yes | Yes | 9.1 | |||
| 2 | AppFollow | Yes | $19/mo | Both | Yes | Yes | 8.9 |
| 3 | App Radar | No | $57/mo | Both | Yes | Yes | 8.5 |
| 4 | MobileAction | Yes | $12.50/mo | 8.1 | |||
| 5 | ASO.dev | No | $180/seat/yr | Both | Yes | Yes | 7.9 |
| 6 | ASOMobile | Yes | $564/yr | Both | Yes | Yes | 7.8 |
| 7 | APPlyzer | Yes | Both | Yes | Yes | 7.7 | |
| 8 | ASOdesk | Yes | Both | Yes | Yes | 7.6 | |
| 9 | ASOScan | No | $12.50/mo | Both | Yes | Yes | 7.5 |
| 10 | ASOnest | No | $120/yr | Both | Yes | Yes | 7.4 |
| 11 | Sonar | No | $290/yr | Both | Yes | Yes | 7.3 |
| 12 | ASOWeb | Yes | £59.90/yr | Both | Yes | Yes | 7.2 |
| 13 | ASO Agent | Both | Yes | Yes | 7.1 | ||
| 14 | ASOStacks | Yes | $19/mo | Both | Yes | Yes | 7.0 |
| 15 | ASOWay | No | $7/mo | Ios | Yes | Yes | 6.9 |
| 16 | AppBrain | Yes | $57.50/mo | Android | Yes | Yes | 6.8 |
| 17 | ASOTools | Yes | Both | Yes | Yes | 6.7 | |
| 18 | KWRDS | Yes | Ios | Yes | Yes | 6.6 | |
| 19 | Aurora ASO | Yes | $49.99/yr | Ios | Yes | Yes | 6.5 |
| 20 | AppCompete | Yes | Ios | Yes | Yes | 6.4 | |
| 21 | AppSEO | Yes | Both | Yes | Yes | 6.3 | |
| 22 | ASOTrendHQ | Yes | Free | Both | Yes | Yes | 6.2 |
| 23 | Kōmori ASO | No | $199.99/yr | Ios | Yes | Yes | 6.1 |
| 24 | Appstro | Yes | Free | Ios | Yes | Yes | 6.0 |
| 25 | ASO Lucid | No | $29/mo | Ios | Yes | 6.0 | |
| 26 | DATACUBE | Both | Yes | Yes | 6.0 | ||
| 27 | Appifacts | Yes | $19/mo | Both | 6.0 | ||
| 28 | Lumos ASO AI | Yes | Free | Ios | No | Yes | 6.0 |
| 29 | AppLaunchpad | Yes | Both | 6.0 |
Head-to-head All 28 comparisons →
- AppTweak vs AppFollow
- AppTweak vs App Radar
- AppTweak vs MobileAction
- AppTweak vs ASO.dev
- AppTweak vs ASOMobile
- AppTweak vs APPlyzer
- AppTweak vs ASOdesk
- AppFollow vs App Radar
- AppFollow vs MobileAction
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How we rank app store optimization software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update