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APPlyzer

Freemium#7 of 29 in App Store Optimization Software

APPlyzer: Affordable ASO intelligence with especially deep Apple App Store and Search Ads data. Ranked #7 of 29 in App Store Optimization Software by our editors (7.7/10); pricing: Free plan; best for apple-focused intelligence with affordable entry.

7.7/10Editor score

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APPlyzer7.7 Visit APPlyzer

At a glance

Editor score
7.7 / 10
Pricing
Free plan
Best for
Apple-focused intelligence with affordable entry
Free plan
Yes
Marketplace coverage
Both
Founded
2009
Facts checked
22 Sep 2026

Where it wins
- Free plan and a $19-per-month PRO tier
- Apple Search Ads auction and share-of-voice data
- Keyword, competitor, review, and product-page intelligence
Where it doesn't
- Paid plans use separate limits for keywords and API access
- Enterprise features require a custom arrangement
- Its deepest capabilities center on Apple-focused workflows

Our verdict on APPlyzer

APPlyzer is an app marketing data platform for developers, publishers, agencies, researchers, and app marketers. It covers keyword rankings and search data, competitor analysis, Apple Search Ads auction results, download estimates across 150 countries, share-of-voice reporting, app reviews, category rankings, Custom Product Pages, and In-App-Events. The platform supports the Apple App Store, Mac App Store, and Google Play, with web and API access.

Pricing is structured around a free plan, paid research features, and separate API access. The PRO plan costs $19 per month and includes 500–10k keywords, hourly Apple Ads share-of-voice monitoring, APPlyzer Chat, a keyword universe generator, a competitor finder, keyword search scores, and daily impressions. API Data costs $25 per month and provides rankings, search scores, daily impressions, category rankings, world charts, Apple Search Ads auction data, and app reviews. Annual PRO pricing is $190, while annual API Data pricing is $250; the pricing page states that annual subscriptions include two months free and displayed prices exclude VAT. Enterprise and Managed Services add more than 10k keywords, consulting, reports, training, and Slack support.

The standout fit is Apple-focused ASO research: auction data, Custom Product Page exploration, In-App-Event exploration, and hourly share-of-voice monitoring give teams several ways to connect organic visibility with paid search activity. APPlyzer Chat adds an AI research assistant, while the API supports teams that need app-store data in their own workflows. Choose APPlyzer if Apple marketplace intelligence, competitor research, and an affordable paid entry point are priorities. Consider another option if your work depends primarily on broader marketplace coverage, a single unified enterprise plan, or capabilities outside app-store marketing data.

Your product? Our editors can test APPlyzer in depth and publish a review, labelled as paid · from $149/mo →

APPlyzer pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 22 Sep 2026.

See plans on applyzer.com

All 4 APPlyzer plans and prices →

APPlyzer fact sheet

Free plan	Yes
Paid from	Not verified
Marketplace coverage	Both
Keyword tracking	Yes
Competitor tracking	Yes
Listing experiments	Not verified
Listing localization	Not verified
Tracked app limit	Not verified
Deployment	Cloud
Platforms	Web
Support	Email, Docs
Built for	Solo, Small business, Mid-market, Enterprise (editorial estimate)
Pricing	Free plan (source)
Website	applyzer.com
Facts checked	22 Sep 2026

Alternatives to APPlyzer

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APPlyzer vs the competition

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Featured on iTechGuides

APPlyzer is listed in our App Store Optimization Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update