APPlyzer review
Affordable ASO intelligence with especially deep Apple App Store and Search Ads data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
APPlyzer is an app marketing data platform for developers, publishers, agencies, researchers, and app marketers. It covers keyword rankings and search data, competitor analysis, Apple Search Ads auction results, download estimates across 150 countries, share-of-voice reporting, app reviews, category rankings, Custom Product Pages, and In-App-Events. The platform supports the Apple App Store, Mac App Store, and Google Play, with web and API access.
Pricing is structured around a free plan, paid research features, and separate API access. The PRO plan costs $19 per month and includes 500–10k keywords, hourly Apple Ads share-of-voice monitoring, APPlyzer Chat, a keyword universe generator, a competitor finder, keyword search scores, and daily impressions. API Data costs $25 per month and provides rankings, search scores, daily impressions, category rankings, world charts, Apple Search Ads auction data, and app reviews. Annual PRO pricing is $190, while annual API Data pricing is $250; the pricing page states that annual subscriptions include two months free and displayed prices exclude VAT. Enterprise and Managed Services add more than 10k keywords, consulting, reports, training, and Slack support.
The standout fit is Apple-focused ASO research: auction data, Custom Product Page exploration, In-App-Event exploration, and hourly share-of-voice monitoring give teams several ways to connect organic visibility with paid search activity. APPlyzer Chat adds an AI research assistant, while the API supports teams that need app-store data in their own workflows. Choose APPlyzer if Apple marketplace intelligence, competitor research, and an affordable paid entry point are priorities. Consider another option if your work depends primarily on broader marketplace coverage, a single unified enterprise plan, or capabilities outside app-store marketing data.
APPlyzer pros and cons
- Where it wins
- Free plan and a $19-per-month PRO tier
- Apple Search Ads auction and share-of-voice data
- Keyword, competitor, review, and product-page intelligence
- Where it doesn't
- Paid plans use separate limits for keywords and API access
- Enterprise features require a custom arrangement
- Its deepest capabilities center on Apple-focused workflows
APPlyzer fact sheet, pricing and score →
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