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Head-to-head · App Store Optimization Software

App Radar vs APPlyzer

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score App Radar #3 in App Store Optimization Software 8.5/10 7-day trial Free trial✓ 3 of 4 features Visit App Radar
APPlyzer #7 in App Store Optimization Software 7.7/10 Free plan Free plan✓ 2 of 4 features Visit APPlyzer

App Radar leads on 0 checks, APPlyzer on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApp Radar · 8.5/10
  • Free planonly APPlyzer
  • Free trialonly App Radar
  • Most featuresApp Radar · 3 of 4

App Radar scores higher on our rubric for app store optimization software: 8.5 against 7.7 out of 10; our editors rank them #3 and #7.

APPlyzer offers free plan; App Radar doesn't.

App Radar is the better fit for teams managing listings and localization. APPlyzer is the better fit for apple-focused intelligence with affordable entry.

  • App Radar fits best

    Teams managing listings and localization

  • APPlyzer fits best

    Apple-focused intelligence with affordable entry

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature App Radar 8.5/10 Visit ↗ APPlyzer 7.7/10 Visit ↗
At a glance
Editor score 8.5 7.7
Ranking #3 in App Store Optimization Software #7 in App Store Optimization Software
Best for Teams managing listings and localization Apple-focused intelligence with affordable entry
Pricing model Paid Free plan + paid
Starting price $57/mo —
Free plan — ✓ (best)
Free trial 7 days —
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Docs Email, Docs
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features App Radar 3/4 · APPlyzer 2/4
Keyword tracking ✓ ✓
Competitor tracking ✓ ✓
Listing experiments Not checked yet Not checked yet
Listing localization ✓ (best) Not checked yet
Specs
Marketplace coverage Both Both
Tracked app limit 2 apps Not checked yet
Our review
Pros
  • Covers keywords, competitors, metadata, creatives, reviews, and localization
  • Connects with App Store Connect, Google Play Console, Slack, BI tools, and API
  • Growth and Scale add bulk editing, trends, benchmarks, exports, and support
  • Free plan and a $19-per-month PRO tier
  • Apple Search Ads auction and share-of-voice data
  • Keyword, competitor, review, and product-page intelligence
Cons
  • No free plan; the free trial lasts 7 days
  • Bulk editing and keyword ranking trends start with Growth Pack
  • Download estimates, benchmarks, exports, and priority support start with Scale
  • Paid plans use separate limits for keywords and API access
  • Enterprise features require a custom arrangement
  • Its deepest capabilities center on Apple-focused workflows
Our verdict

App Radar is an app store optimization platform for app marketers, developers, publishers, and growth teams. It brings keyword research and ranking monitoring, competitor analysis, store listing editing, localization workflows, review…

Read the review →

APPlyzer is an app marketing data platform for developers, publishers, agencies, researchers, and app marketers. It covers keyword rankings and search data, competitor analysis, Apple Search Ads auction results, download estimates across…

Read the review →
  1. App RadarApp Store Optimization Software 8.57-day trial
  2. APPlyzerApp Store Optimization Software 7.7Free plan

Strengths and trade-offs

  • App Radar — where it wins

    • Covers keywords, competitors, metadata, creatives, reviews, and localization
    • Connects with App Store Connect, Google Play Console, Slack, BI tools, and API
    • Growth and Scale add bulk editing, trends, benchmarks, exports, and support

    Where it doesn't

    • No free plan; the free trial lasts 7 days
    • Bulk editing and keyword ranking trends start with Growth Pack
    • Download estimates, benchmarks, exports, and priority support start with Scale
  • APPlyzer — where it wins

    • Free plan and a $19-per-month PRO tier
    • Apple Search Ads auction and share-of-voice data
    • Keyword, competitor, review, and product-page intelligence

    Where it doesn't

    • Paid plans use separate limits for keywords and API access
    • Enterprise features require a custom arrangement
    • Its deepest capabilities center on Apple-focused workflows

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update