The Best Social Listening Tools in 2026
We researched social listening products from official websites, including pricing pages, plan tables and product documentation. Rankings reflect the category’s core job, value for money and verified features such as source coverage, historical access, alerts, sentiment analysis and query controls.
Our top picks
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Top ranked
Brandwatch Consumer Intelligence#1 of 289.4/10A multi-source listening platform for teams that need classification, analysis, and reporting.
Pricing on request
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Runner-up
Sprinklr Insights#2 of 289.3/10Enterprise listening across 30+ channels, with analytics for sentiment, intent, and crisis signals.
Pricing on request
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Lowest paid price in the top 10
Mentionlytics#9 of 288.4/10Broad social and web monitoring, with annual plans starting at $69 per month.
14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 28 tools, best first
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Best forEnterprise teams analyzing conversations across many sources
A multi-source listening platform for teams that need classification, analysis, and reporting.
- Sentiment analysis
9.4/10★★★★★Visit Brandwatch -
Best forLarge enterprises needing omnichannel listening
Enterprise listening across 30+ channels, with analytics for sentiment, intent, and crisis signals.
- Sentiment analysis
9.3/10★★★★★Visit Sprinklr -
Best forOrganizations combining social and media monitoring
A broad social and media monitoring suite for organizations managing communications across channels.
- Sentiment analysis
9.2/10★★★★★Visit Cision -
Best forTeams tracking social performance and competitors
Unifies paid and organic social reporting with campaign and competitor analysis.
9.0/10★★★★☆Visit Meltwater -
Best forGlobal brands needing multilingual visual listening
Broad social, web and visual listening with multilingual sentiment analysis; pricing is quote-based.
- Sentiment analysis
8.9/10★★★★☆Visit Talkwalker -
Best forMid-market and enterprise insight programs
Synthesio combines broad digital-source monitoring with analysis for larger insight programs.
- Sentiment analysis
8.7/10★★★★☆Visit Synthesio -
Best forAudience and emotion analysis specialists
A research-focused listening platform for analyzing audience sentiment, emotion and trends.
- Sentiment analysis
8.6/10★★★★☆Contact Infegy -
Best forTeams tracking reputation and risk across media
Contextual media intelligence spanning news, social, broadcasts and LLM citations.
- Sentiment analysis
8.5/10★★★★☆Visit Signal AI -
Best forBudget-conscious teams needing broad monitoring
Broad social and web monitoring, with annual plans starting at $69 per month.
- Sentiment analysis
8.4/10★★★★☆Visit Mentionlytics -
Best forTeams needing affordable historical mention monitoring
Tracks public mentions across social and web sources, with plans starting at $79/month billed annually.
- Sentiment analysis
8.3/10★★★★☆Visit BrandMentions -
Best forPR teams needing integrated media and social listening
A PR platform combining social listening with monitoring across online, print, broadcast, and podcasts.
- Sentiment analysis
8.2/10★★★★☆Visit Agility PR -
Best forOrganizations monitoring brands across many source types
Cross-channel monitoring with sentiment, crisis detection and AI summaries from $199/month.
- Sentiment analysis
8.1/10★★★★☆Visit SentiOne -
Best forTeams wanting rich analytics and AI at scale
Broad social listening with AI analysis, real-time monitoring, and plans starting at $199 monthly.
- Sentiment analysis
8.0/10★★★★☆Visit Brand24 -
Best forAdvanced audience and narrative research
A wide-ranging research platform for teams analyzing audiences, narratives, and public conversation.
- Sentiment analysis
7.9/10★★★★☆Visit Pulsar -
Best forSmall teams seeking low-cost full listening basics
Affordable entry plan covers core listening, with topic and volume limits by tier.
- Sentiment analysis
7.9/10★★★★☆Visit Awario -
Best forTeams needing mobile monitoring and archived mentions
Mobile-accessible social and web monitoring with AI features and historical archives.
- Sentiment analysis
7.8/10★★★★☆Visit Determ -
Best forLow-cost broad search and monitoring
Broad public-content search with monitoring, sentiment filters and export options.
- Sentiment analysis
7.7/10★★★★☆Try Social Searcher -
Best forPR teams combining media monitoring and outreach
A broad monitoring and outreach suite for PR teams, with custom-priced plans.
- Sentiment analysis
7.6/10★★★★☆Visit Muck Rack -
Best forCampaign and influencer measurement teams
Keyhole combines profile analytics, social listening, and campaign measurement with sales-led pricing.
7.5/10★★★★☆Visit Keyhole -
Best forCommunications teams monitoring broadcast and online media
Tracks social, news and broadcast coverage with alerts, reporting and archive search.
- Sentiment analysis
7.4/10★★★★☆Try Critical Mention -
Best forVisual social insights for larger brands
Visual social insights and broad integrations, starting at $499/month billed annually.
- Sentiment analysis
7.3/10★★★★☆Visit YouScan -
Best forAffordable Reddit and developer-community monitoring
Affordable monitoring for Reddit and developer communities, with automation on higher tiers.
7.2/10★★★★☆Visit F5Bot -
Best forTikTok-focused brands and influencer teams
A TikTok-focused listening and campaign platform with free entry and scalable tracking.
7.1/10★★★★☆Visit Exolyt -
Best forCommunications teams tracking social and mainstream media
A cross-media listening platform with granular sentiment and cited AI summaries.
- Sentiment analysis
7.0/10★★★★☆Visit Truescope -
Best forCompetitive-intelligence and strategy teams
A broad intelligence platform connecting social signals with market and company data.
6.9/10★★★☆☆Visit Quid -
Best forEnterprise situational-awareness workflows
A public-information intelligence platform for early warning and situational awareness.
6.9/10★★★☆☆Visit Zignal Labs -
Best forFocused social conversation and crisis monitoring
Tracks social conversations, sentiment and emerging risks, with crisis alerts and dashboards.
- Sentiment analysis
6.8/10★★★☆☆Try Onclusive Social -
Best forTwitter/X hashtag and account reporting
Focused X reporting with free recent-data access and request-only PRO features.
- Report exports
- Sentiment analysis
6.7/10★★★☆☆Visit Tweet Binder
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Sentiment analysis | Score |
|---|---|---|---|---|---|
| 1 | Brandwatch Consumer Intelligence | Yes | 9.4 | ||
| 2 | Sprinklr Insights | Yes | 9.3 | ||
| 3 | Cision | Yes | 9.2 | ||
| 4 | Meltwater Social Media Analytics | No | 9.0 | ||
| 5 | Talkwalker | No | Yes | 8.9 | |
| 6 | Synthesio | Yes | 8.7 | ||
| 7 | Infegy Atlas | Yes | 8.6 | ||
| 8 | Signal AI | Yes | 8.5 | ||
| 9 | Mentionlytics | No | $69/mo | Yes | 8.4 |
| 10 | BrandMentions | No | $79/mo | Yes | 8.3 |
| 11 | Agility PR Solutions | Yes | 8.2 | ||
| 12 | SentiOne Listen | No | $199/mo | Yes | 8.1 |
| 13 | Brand24 | No | $199/mo | Yes | 8.0 |
| 14 | Pulsar | Yes | 7.9 | ||
| 15 | Awario | No | $29/mo | Yes | 7.9 |
| 16 | Determ | No | €99/mo | Yes | 7.8 |
| 17 | Social Searcher | Yes | Yes | 7.7 | |
| 18 | Muck Rack | Yes | Yes | 7.6 | |
| 19 | Keyhole | No | 7.5 | ||
| 20 | Critical Mention | Yes | 7.4 | ||
| 21 | YouScan | No | $499/mo | Yes | 7.3 |
| 22 | F5Bot | Yes | $109/yr | 7.2 | |
| 23 | Exolyt | Yes | 7.1 | ||
| 24 | Truescope | No | Yes | 7.0 | |
| 25 | NetBase Quid | No | 6.9 | ||
| 26 | Zignal Labs | 6.9 | |||
| 27 | Onclusive Social | Yes | 6.8 | ||
| 28 | TweetBinder | Yes | Yes | 6.7 |
Head-to-head All 20 comparisons →
- Brandwatch Consumer Intelligence vs Sprinklr Insights
- Brandwatch Consumer Intelligence vs Meltwater Social Media Analytics
- Brandwatch Consumer Intelligence vs Synthesio
- Brandwatch Consumer Intelligence vs Infegy Atlas
- Sprinklr Insights vs Cision
- Sprinklr Insights vs Meltwater Social Media Analytics
- Sprinklr Insights vs Talkwalker
- Sprinklr Insights vs Synthesio
- Sprinklr Insights vs Infegy Atlas
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How we rank social listening tools
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update