Brand24
Brand24: Tracks online mentions, sentiment and trends, with keyword and volume limits tied to each plan. Ranked #32 of 85 in Social Media Listening Software by our editors (5.3/10); pricing: 14-day trial; best for teams needing simple online mention analytics.
At a glance
- Editor score5.3 / 10
- Pricing14-day trial
- Best forTeams needing simple online mention analytics
- Free planNo
- Paid from$199/mo
- Social network coverageFacebook, Instagram, X (Twitter), LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, Quora
- Founded2011 · Wrocław, Poland
- Facts checked19 Sep 2026
Where it wins
- Tracks mentions across social networks, news and other web sources
- Combines sentiment, reach, engagement and influencer analysis
- Offers alerts and PDF, Excel and PowerPoint reporting
Where it doesn't
- Individual limits monitoring to 3 keywords and 2K mentions monthly
- Individual updates every 12 hours rather than in real time
- Annual-billed plans start at $199 per month
Our verdict on Brand24
Brand24 monitors public online mentions of brands, products, keywords and hashtags across social networks and wider web sources, including news sites, blogs, forums, podcasts, videos and reviews. Marketing, public relations, communications, research and customer-insight teams can use it to follow conversations and assess sentiment, reach and engagement. Its feature set also includes influencer analysis, competitor and period comparisons, customizable alerts and reporting. The breadth makes it useful for teams that need more than a social-network-only mention feed, while the number of keywords and mentions depends on the plan.
Plan choice is shaped by monitoring capacity and update frequency. According to the published annual-billing prices, Individual costs $199 per month for 3 keywords, 2K mentions per month, one user and updates every 12 hours. Team is $299 per month for 7 keywords, 10K mentions, unlimited users and hourly updates. Pro costs $399 per month for 12 keywords, 40K mentions and real-time updates; it adds AI Events Detection and AI Brand Assistant. Business is $599 per month for 25 keywords and 100K mentions, with the same listed AI features and real-time updates. Enterprise is $1,499 per month with custom keyword and mention limits. A 14-day free trial is available, but there is no free plan.
Brand24 fits teams that value cross-channel monitoring, sentiment classification, trend analysis and alerts in one service. Slack and Microsoft Teams are listed integrations, and the product is available on web and via API. Email, in-app and mobile push notifications are also listed alert channels. The main trade-off is scale at entry level: Individual has just 3 keywords, one user and slower updates, while higher-volume work requires a more expensive plan. Teams with simple monitoring needs may find Individual sufficient; organizations that need broad keyword coverage, higher mention volumes or unlimited seats should compare the upper tiers against their budget before choosing.
Your product? Our editors can test Brand24 in depth and publish a review, labelled as paid · from $149/mo →
Brand24 pricing
All 5 Brand24 plans and prices →
Brand24 fact sheet
| Free plan | No |
|---|---|
| Paid from | $199/mo |
| Social network coverage | Facebook, Instagram, X (Twitter), LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, Quora |
| Web monitoring | Yes |
| Sentiment analysis | Yes |
| Historical data | 1 months |
| Tracked query limit | 3 queries |
| News monitoring | Yes |
| Alert channels | Email, Slack, Microsoft Teams, in-app, mobile push notifications |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 2 integrations: Slack, Microsoft Teams |
| Pricing | 14-day trial (source) |
| Website | brand24.com |
| Facts checked | 19 Sep 2026 |
Brand24 integrations
Brand24 lists 2 integrations on its own site.
- Slack
- Microsoft Teams
Alternatives to Brand24
- Meltwater Social ListeningBroad listening and analysis for teams that need more than social-network monitoring.9.4
- Sprinklr Social ListeningBroad channel monitoring and analysis for enterprise teams with complex workflows.9.3
- TalkwalkerBroad social, web and visual listening with multilingual sentiment and custom-quote pricing.9.1
See all Brand24 alternatives →
Also Ranked In
Brand24 is ranked in 11 of our directories; the 6 strongest besides Social Media Listening Software.
Used Brand24? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Brand24 for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Brand24 is listed in our Social Media Listening Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/brand24/"><img src="https://www.itechguides.com/best/badge/brand24.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update