Brand24 review
Tracks online mentions, sentiment and trends, with keyword and volume limits tied to each plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Brand24 monitors public online mentions of brands, products, keywords and hashtags across social networks and wider web sources, including news sites, blogs, forums, podcasts, videos and reviews. Marketing, public relations, communications, research and customer-insight teams can use it to follow conversations and assess sentiment, reach and engagement. Its feature set also includes influencer analysis, competitor and period comparisons, customizable alerts and reporting. The breadth makes it useful for teams that need more than a social-network-only mention feed, while the number of keywords and mentions depends on the plan.
Plan choice is shaped by monitoring capacity and update frequency. According to the published annual-billing prices, Individual costs $199 per month for 3 keywords, 2K mentions per month, one user and updates every 12 hours. Team is $299 per month for 7 keywords, 10K mentions, unlimited users and hourly updates. Pro costs $399 per month for 12 keywords, 40K mentions and real-time updates; it adds AI Events Detection and AI Brand Assistant. Business is $599 per month for 25 keywords and 100K mentions, with the same listed AI features and real-time updates. Enterprise is $1,499 per month with custom keyword and mention limits. A 14-day free trial is available, but there is no free plan.
Brand24 fits teams that value cross-channel monitoring, sentiment classification, trend analysis and alerts in one service. Slack and Microsoft Teams are listed integrations, and the product is available on web and via API. Email, in-app and mobile push notifications are also listed alert channels. The main trade-off is scale at entry level: Individual has just 3 keywords, one user and slower updates, while higher-volume work requires a more expensive plan. Teams with simple monitoring needs may find Individual sufficient; organizations that need broad keyword coverage, higher mention volumes or unlimited seats should compare the upper tiers against their budget before choosing.
Brand24 pros and cons
- Where it wins
- Tracks mentions across social networks, news and other web sources
- Combines sentiment, reach, engagement and influencer analysis
- Offers alerts and PDF, Excel and PowerPoint reporting
- Where it doesn't
- Individual limits monitoring to 3 keywords and 2K mentions monthly
- Individual updates every 12 hours rather than in real time
- Annual-billed plans start at $199 per month
Brand24 fact sheet, pricing and score →
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