Pulsar

Paid#7 of 85 in Social Media Listening SoftwareAI Social Listening ToolsBrand Monitoring SoftwareAudience Intelligence Platforms+3 more

Pulsar: Broad-source listening pairs audience analysis with enterprise pricing by configuration. Ranked #7 of 85 in Social Media Listening Software by our editors (7.9/10); pricing: Pricing on request; best for research teams needing deep audience analysis.

7.9/10★★★★☆Editor score

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At a glance

• Editor score
  7.9 / 10
• Pricing
  Pricing on request
• Best for
  Research teams needing deep audience analysis
• Social network coverage
  X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest, Discord, Twitch, Weibo, WeChat, Xiaohongshu, Douyin, Bilibili, Naver, VK
• Facts checked
  19 Sep 2026

• Where it wins

  • Monitors social, news, forums, reviews, broadcast, search, and web sources
  • Combines audience segmentation with sentiment, emotion, and narrative tracking
  • Offers alerts, custom reports, multiple export formats, and API access

• Where it doesn't

  • Enterprise pricing is configured through sales
  • No published tier list makes plan comparisons difficult
  • Its breadth may exceed the needs of teams seeking basic social monitoring

Our verdict on Pulsar

Pulsar’s TRAC is an enterprise social listening and audience intelligence product for brands, agencies, and government communications teams. It is suited to research groups that need to analyze public conversation across more than social networks alone. Its stated coverage includes news, forums, reviews, broadcast, search, and other web sources, alongside a wide range of social platforms. That breadth makes it relevant when a team needs to connect audience behavior and emerging narratives across different kinds of public sources.

Analysis combines topic, panel, and content searches with Boolean or guided query construction. Community detection and audience segmentation help organize audiences, while sentiment, emotion, topic, and entity analysis provide several ways to examine conversation. Narrative clustering and tracking extend the focus beyond individual mentions. Teams can build custom dashboards and coverage reports, set KPI or instant alerts, and receive scheduled email digests. Exports are available in PNG, XLS, SVG, and through the API. AI features are indicated, though the listed capabilities are the clearest guide to the product’s analytical scope. Hootsuite integration is available, along with integrations for Audiense, StatSocial, BI tools, and CRM platforms.

According to the vendor’s pricing guide, TRAC is enterprise-priced, with pricing configured on an enterprise basis and no published tier list. Buyers should expect to contact sales rather than compare public plan prices. That model may suit organizations evaluating a broad monitoring and analysis workflow, but it is less straightforward for teams that need a self-serve option or a simple public price comparison. Choose Pulsar when multi-source coverage, audience segmentation, and narrative analysis are central requirements; teams looking only for basic social monitoring may find its scope and enterprise sales model a poor fit.

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Pulsar pricing

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Pulsar integrations

Pulsar lists 5 integrations on its own site.

• Audiense
• StatSocial
• Hootsuite
• BI tools
• CRM platforms

Alternatives to Pulsar

• Meltwater Social ListeningBroad listening and analysis for teams that need more than social-network monitoring.9.4
• Sprinklr Social ListeningBroad channel monitoring and analysis for enterprise teams with complex workflows.9.3
• TalkwalkerBroad social, web and visual listening with multilingual sentiment and custom-quote pricing.9.1

See all Pulsar alternatives →

Pulsar vs the competition

• Pulsar vs Meltwater Social Listening
• Pulsar vs Sprinklr Social Listening
• Pulsar vs Talkwalker
• Pulsar vs Brandwatch Listen
• Pulsar vs Cision
• Pulsar vs Nexis Newsdesk

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Featured on iTechGuides

Pulsar is listed in our Social Media Listening Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update