Talkwalker vs Pulsar

Talkwalker9.1Visit Pulsar7.9Visit

Higher score Talkwalker #3 in Social Media Listening Software 9.1/10 Pricing on request ✓ 3 of 3 features Visit Talkwalker

vs

Pulsar #7 in Social Media Listening Software 7.9/10 Pricing on request ✓ 3 of 3 features Visit Pulsar

• Talkwalker fits best

  Global brands needing visual and multilingual listening

• Pulsar fits best

  Research teams needing deep audience analysis

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Side by side

Feature	Talkwalker 9.1/10 Visit ↗	Pulsar 7.9/10 Visit ↗
At a glance
Editor score	9.1	7.9
Ranking	#3 in Social Media Listening Software	#7 in Social Media Listening Software
Best for	Global brands needing visual and multilingual listening	Research teams needing deep audience analysis
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	1 integrations	5 integrations
Features Talkwalker 3/3 · Pulsar 3/3
Web monitoring	✓	✓
Sentiment analysis	✓	✓
News monitoring	✓	✓
Specs
Social network coverage	Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Bluesky, Snapchat, Twitch, LINE, Reddit, Weibo, Truth Social	X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest, Discord, Twitch, Weibo, WeChat, Xiaohongshu, Douyin, Bilibili, Naver, VK
Historical data	Not checked yet	Not checked yet
Tracked query limit	Not checked yet	Not checked yet
Alert channels	Email inbox	email, in-app, mobile push
Our review
Pros	Monitors 30+ social networks alongside broad web and media sources Analyzes sentiment in 127+ languages and supports visual listening Offers AI analysis, historical trends, alerts and custom dashboards	Monitors social, news, forums, reviews, broadcast, search, and web sources Combines audience segmentation with sentiment, emotion, and narrative tracking Offers alerts, custom reports, multiple export formats, and API access
Cons	No free plan or publicly listed prices; quotes require sales contact Higher tiers gate additional result volume, topics and governance Available on web, with Hootsuite listed as an integration	Enterprise pricing is configured through sales No published tier list makes plan comparisons difficult Its breadth may exceed the needs of teams seeking basic social monitoring
Our verdict	Talkwalker, now branded as Lumen by Talkwalker, is an enterprise social listening and consumer intelligence platform for brands and organizations. It suits marketing, communications, research and customer-experience teams that need to… Read the review →	Pulsar’s TRAC is an enterprise social listening and audience intelligence product for brands, agencies, and government communications teams. It is suited to research groups that need to analyze public conversation across more than social… Read the review →

Strengths and trade-offs

• Talkwalker — where it wins

  • Monitors 30+ social networks alongside broad web and media sources
  • Analyzes sentiment in 127+ languages and supports visual listening
  • Offers AI analysis, historical trends, alerts and custom dashboards

  Where it doesn't

  • No free plan or publicly listed prices; quotes require sales contact
  • Higher tiers gate additional result volume, topics and governance
  • Available on web, with Hootsuite listed as an integration

• Pulsar — where it wins

  • Monitors social, news, forums, reviews, broadcast, search, and web sources
  • Combines audience segmentation with sentiment, emotion, and narrative tracking
  • Offers alerts, custom reports, multiple export formats, and API access

  Where it doesn't

  • Enterprise pricing is configured through sales
  • No published tier list makes plan comparisons difficult
  • Its breadth may exceed the needs of teams seeking basic social monitoring

• Talkwalker9.1/10 · Pricing on request

  Broad social, web and visual listening with multilingual sentiment and custom-quote pricing.

  Visit TalkwalkerFull verdict →
• Pulsar7.9/10 · Pricing on request

  Broad-source listening pairs audience analysis with enterprise pricing by configuration.

  Visit PulsarFull verdict →