Muck Rack
Muck Rack: A broad PR monitoring suite with social listening, pitching, analytics, and custom-priced plans. Ranked #11 of 85 in Social Media Listening Software by our editors (7.4/10); pricing: Free plan · pricing on request; best for PR teams wanting a free starting option.
At a glance
- Editor score7.4 / 10
- PricingFree plan · pricing on request
- Best forPR teams wanting a free starting option
- Free planYes
- Social network coverageX, Facebook, Instagram, YouTube, TikTok, LinkedIn
- Founded2009
- Facts checked22 Sep 2026
Where it wins
- Monitors news, broadcast, print, podcasts, newsletters, and social media
- Combines listening, journalist research, pitching, sentiment, alerts, and reporting
- Connects with Slack, analytics, BI tools, Snowflake, Looker, and an API
Where it doesn't
- Comprehensive PR subscriptions use custom pricing
- Social listening is presented as an add-on
- The platform may be broader than teams seeking only social listening
Our verdict on Muck Rack
Muck Rack is an AI communications platform for PR and communications teams at brands, agencies, and organizations. It brings media monitoring, journalist and outlet research, pitching workflows, social listening, sentiment analysis, alerts, dashboards, and coverage reporting into one web-based platform. Monitoring spans digital, broadcast, print, podcasts, newsletters, and social media, with coverage across X, Facebook, Instagram, YouTube, TikTok, and LinkedIn profiles. A free starting option is available, while the comprehensive PR platform is sold through custom-priced subscriptions.
The published plan structure separates core capabilities from higher-touch and advanced options. Starter includes media monitoring and alerts, a media database and pitching, reporting and analytics, and self-led onboarding. Standard keeps those capabilities and adds instructor-led onboarding. Premier is the most flexible package, with advanced AI features, custom reporting, and named customer success. This makes the main paid-tier differences clear, but custom pricing means buyers need a sales conversation to assess cost. Social listening is presented as an add-on, so teams should confirm how it fits their intended package.
Muck Rack fits communications programs that need more than social feeds alone. Email and Slack support alerts and digests, while Google Analytics, Tableau, Power BI, Snowflake, and Looker extend reporting and analytics workflows. API access supports saved-search coverage data, and dashboards and presentations help package results for stakeholders. The main trade-off is scope: teams focused only on social listening may find the journalist database, pitching tools, broadcast monitoring, and broader PR workflow unnecessary. PR teams that need media discovery, outreach, monitoring, and reporting together should find the broader platform more relevant.
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Muck Rack pricing
All 3 Muck Rack plans and prices →
Muck Rack fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Social network coverage | X, Facebook, Instagram, YouTube, TikTok, LinkedIn |
| Web monitoring | Yes |
| Sentiment analysis | Yes |
| Historical data | Not verified |
| Tracked query limit | Not verified |
| News monitoring | Yes |
| Alert channels | email, Slack |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, 2FA |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Slack, email, Google Analytics, Tableau, Power BI, Snowflake … See all → |
| Pricing | Free plan · pricing on request (source) |
| Website | muckrack.com |
| Facts checked | 22 Sep 2026 |
Muck Rack integrations
Muck Rack lists 7 integrations on its own site.
- Slack
- Google Analytics
- Tableau
- Power BI
- Snowflake
- Looker
See all Muck Rack integrations →
Alternatives to Muck Rack
- Meltwater Social ListeningBroad listening and analysis for teams that need more than social-network monitoring.9.4
- Sprinklr Social ListeningBroad channel monitoring and analysis for enterprise teams with complex workflows.9.3
- TalkwalkerBroad social, web and visual listening with multilingual sentiment and custom-quote pricing.9.1
See all Muck Rack alternatives →
Also Ranked In
Muck Rack is ranked in 8 of our directories; the 6 strongest besides Social Media Listening Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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