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Head-to-head · Social Listening Tools

Sprinklr Insights vs Talkwalker

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sprinklr Insights #2 in Social Listening Tools 9.3/10 Pricing on request ✓ 1 of 4 features Visit Sprinklr
Talkwalker #5 in Social Listening Tools 8.9/10 Pricing on request ✓ 1 of 4 features Visit Talkwalker

Sprinklr Insights leads on 0 checks, Talkwalker on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprinklr Insights · 9.3/10

Sprinklr Insights scores higher on our rubric for social listening tools: 9.3 against 8.9 out of 10; our editors rank them #2 and #5.

Sprinklr Insights is the better fit for large enterprises needing omnichannel listening. Talkwalker is the better fit for global brands needing multilingual visual listening.

  • Sprinklr Insights fits best

    Large enterprises needing omnichannel listening

  • Talkwalker fits best

    Global brands needing multilingual visual listening

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Side by side

Feature Sprinklr Insights 9.3/10 Visit ↗ Talkwalker 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Social Listening Tools #5 in Social Listening Tools
Best for Large enterprises needing omnichannel listening Global brands needing multilingual visual listening
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 100+ integrations 1 integrations
Features Sprinklr Insights 1/4 · Talkwalker 1/4
Sentiment analysis ✓ ✓
Real-time alerts Not checked yet Not checked yet
Boolean queries Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Specs
Coverage scope Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Monitors brand mentions across 30+ channels in real time
  • Analyzes sentiment, emotion, urgency, and intent
  • Adds crisis alerts, visual monitoring, and competitive benchmarking
  • Monitors 30+ social networks plus websites, news, blogs, forums and reviews
  • Sentiment analysis covers 127+ languages
  • Visual listening and AI-assisted classification, summaries and clustering
Cons
  • Contact-sales pricing makes cost comparison less direct
  • Enterprise focus may exceed the needs of smaller teams
  • Retention is a contracted entitlement
  • No free plan; pricing requires a custom quote
  • Only web is listed as a platform
  • Hootsuite is the only named integration
Our verdict

Sprinklr Insights brings social listening and broader consumer intelligence together for large organizations and customer-facing teams. It analyzes customer, competitor, market, and brand signals across social, digital, media, review, and…

Read the review →

Talkwalker is an enterprise social listening and consumer intelligence platform, now branded as Lumen by Talkwalker. It is aimed at brands and organizations that need to monitor conversations across social networks and broader media,…

Read the review →
  1. Sprinklr InsightsSocial Listening Tools 9.3Pricing on request
  2. TalkwalkerSocial Listening Tools 8.9Pricing on request

Strengths and trade-offs

  • Sprinklr Insights — where it wins

    • Monitors brand mentions across 30+ channels in real time
    • Analyzes sentiment, emotion, urgency, and intent
    • Adds crisis alerts, visual monitoring, and competitive benchmarking

    Where it doesn't

    • Contact-sales pricing makes cost comparison less direct
    • Enterprise focus may exceed the needs of smaller teams
    • Retention is a contracted entitlement
  • Talkwalker — where it wins

    • Monitors 30+ social networks plus websites, news, blogs, forums and reviews
    • Sentiment analysis covers 127+ languages
    • Visual listening and AI-assisted classification, summaries and clustering

    Where it doesn't

    • No free plan; pricing requires a custom quote
    • Only web is listed as a platform
    • Hootsuite is the only named integration
  • Sprinklr Insights9.3/10 · Pricing on request

    Enterprise listening across 30+ channels, with analytics for sentiment, intent, and crisis signals.

    Visit SprinklrFull verdict →
  • Talkwalker8.9/10 · Pricing on request

    Broad social, web and visual listening with multilingual sentiment analysis; pricing is quote-based.

    Visit TalkwalkerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update