Meltwater Social Media Analytics
Meltwater Social Media Analytics: A mature analytics suite for organizations linking social, campaign, and earned-media insights. Ranked #18 of 35 in Social Media Analytics Software by our editors (7.5/10); pricing: Pricing on request; best for large organizations combining social and earned media.
At a glance
- Editor score7.5 / 10
- PricingPricing on request
- Best forLarge organizations combining social and earned media
- Free planNo
- Founded2001 · San Francisco, CA
- Facts checked19 Sep 2026
Where it wins
- Combines paid, organic, campaign, competitor, sentiment, and earned-media analytics.
- Offers customizable dashboards, scheduled reports, and AI-generated reporting summaries.
- Supports Power BI, Microsoft Teams, Salesforce, API, and MCP integrations.
Where it doesn't
- Pricing is contact-sales, making direct budget comparison less straightforward.
- There is no free plan for evaluating the product at no cost.
- Governance, workflows, and permissions are limited to Enterprise and Agency plans.
Our verdict on Meltwater Social Media Analytics
Meltwater Social Media Analytics brings organic and paid social performance data into a unified cross-channel dashboard. It is built for marketing, communications, social, and agency teams that need campaign measurement, content and hashtag monitoring, competitor benchmarking, sentiment analysis, and executive-ready reporting. The product also connects social analytics with earned-media and broader brand insights, making it particularly relevant for large organizations that measure communications across more than one channel.
Its feature depth is strongest where social reporting meets campaign and competitive analysis. Teams can monitor engagement rates, content performance, competitor accounts, share of voice, and sentiment, then use customizable dashboards and scheduled reports to distribute results. AI-generated reporting summaries are included across the plans through Mira AI, with more advanced versions in Pro and Agency and an enterprise-grade version in Enterprise. Starter includes pre-built dashboards, while Pro adds competitive benchmarking and custom dashboards and reporting. Enterprise and Agency add API and MCP integrations alongside governance, workflows, and permissions.
The plan structure supports different organizational needs, but pricing is contact-sales rather than published as fixed amounts, and there is no free plan. That makes Meltwater more suitable for organizations ready to discuss a tailored commercial arrangement than for small teams seeking a self-serve analytics tool. Web access and an API support platform and ecosystem fit, with named integrations for Power BI, Microsoft Teams, and Salesforce. Choose it for cross-channel social and earned-media reporting, governance, and executive communication; consider an alternative if you need transparent pricing or a free evaluation tier.
Your product? Our editors can test Meltwater Social Media Analytics in depth and publish a review, labelled as paid · from $149/mo →
Meltwater Social Media Analytics pricing
All 4 Meltwater Social Media Analytics plans and prices →
Meltwater Social Media Analytics fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Supported networks | Not verified |
| Report history | Not verified |
| Audience demographics | Not verified |
| Campaign reporting | Yes |
| Competitor benchmarking | Yes |
| Report export formats | Ppt |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 4 integrations: Power BI, Microsoft Teams, Salesforce, API |
| Pricing | Pricing on request (source) |
| Website | meltwater.com |
| Facts checked | 19 Sep 2026 |
Meltwater Social Media Analytics integrations
Meltwater Social Media Analytics lists 4 integrations on its own site.
- Power BI
- Microsoft Teams
- Salesforce
- API
Alternatives to Meltwater Social Media Analytics
- Social StatusA flexible analytics and reporting platform with a free plan and agency-ready exports.9.4
- IconosquareBroad analytics and reporting for established social media teams.9.3
- PixaleraAn all-in-one social management suite with analytics, automation, reporting and AI creation tools.9.2
See all Meltwater Social Media Analytics alternatives →
Also Ranked In
Meltwater Social Media Analytics is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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