The Best Social Media Analytics Software in 2026
We researched social media analytics software from official websites, including pricing pages, plan tables and product documentation. Products are ranked on their core job, value for money and verified features for measuring audience growth, engagement, reach and campaign results across social networks.
Our top picks
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Top ranked
Social Status#1 of 359.4/10A flexible analytics and reporting platform with a free plan and agency-ready exports.
Free plan · 14-day trial
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Runner-up
Iconosquare#2 of 359.3/10Broad analytics and reporting for established social media teams.
Free plan · 14-day trial
-
Top-ranked free plan
Pixalera#3 of 359.2/10An all-in-one social management suite with analytics, automation, reporting and AI creation tools.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 35 tools, best first
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Best forAgencies needing polished client reports
A flexible analytics and reporting platform with a free plan and agency-ready exports.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
Free plan · 14-day trial Our Social Status verdict → Visit Social StatusFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Social Status -
Best forEstablished teams needing broad analytics and reporting
Broad analytics and reporting for established social media teams.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
Free plan · 14-day trial Our Iconosquare verdict → Visit IconosquareFor vendors Sponsor this spot · #2 · $99/mo →9.3/10★★★★★Visit Iconosquare -
Best forCreators and small teams wanting an all-in-one tool
An all-in-one social management suite with analytics, automation, reporting and AI creation tools.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
9.2/10★★★★★Visit Pixalera -
Best forAgencies needing broad network coverage
A broad analytics and workflow suite for agencies managing multiple social networks.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
Free plan · 14-day trial Our ViralDashboard verdict → Visit ViralDashboardFor vendors Sponsor this spot · #4 · $69/mo →9.1/10★★★★★Visit ViralDashboard -
Best forMature teams needing analytics and engagement
A broad social operations suite with useful analytics, but a high entry price.
8.9/10★★★★☆Visit Sprout Social -
Best forBenchmarking-focused agencies
A broad analytics and benchmarking suite for agencies managing owned and competitor profiles.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.8/10★★★★☆Visit Fanpage Karma -
Best forTeams wanting advanced analytics at no cost
A broad free analytics suite for teams that need reporting depth without a subscription.
- Competitor benchmarking
8.7/10★★★★☆Visit SocialXylo -
Best forProfile-by-profile analytics buyers
A profile-based analytics suite with broad reporting and competitive intelligence.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.6/10★★★★☆Visit Minter.io -
Best forMarketing teams combining social and ad analytics
A broad analytics workspace for teams combining social, competitor, web, ecommerce, and ad data.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.5/10★★★★☆Visit Vaizle -
Best forTeams needing historical and audience analysis
A broad analytics suite for teams that need historical, audience, and competitor insight.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.4/10★★★★☆Visit Sotrender -
Best forUsers needing frequent account and competitor updates
A broad social analytics suite for frequent account, audience, advertising, and competitor updates.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.3/10★★★★☆Visit LiveDune -
Best forTeams focused on cross-network reporting
A cross-network reporting platform with strong analysis depth and a paid entry point.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
8.2/10★★★★☆Visit Socialinsider -
Best forOrganizations needing publishing plus analytics
A broad social media suite for publishing, collaboration, benchmarking, and campaign reporting.
- Campaign reporting
- Competitor benchmarking
8.1/10★★★★☆Visit Facelift Cloud -
Best forTeams focused exclusively on TikTok analytics
A focused TikTok analytics suite with useful monitoring, listening, and campaign reporting.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.9/10★★★★☆Visit Exolyt -
Best forTeams wanting flexible KPIs and earned-value models
A broad analytics workspace for custom KPIs, competitor tracking, and earned media value.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.8/10★★★★☆Visit Socialpruf -
Best forHashtag, keyword, and campaign monitoring
A broad monitoring and reporting suite for teams tracking hashtags, keywords, and campaigns.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.7/10★★★★☆Visit Keyhole -
Best forData teams needing custom metrics and BI links
A flexible analytics platform for teams connecting social data to custom metrics and BI tools.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.6/10★★★★☆Visit quintly -
Best forLarge organizations combining social and earned media
A mature analytics suite for organizations linking social, campaign, and earned-media insights.
- Campaign reporting
- Competitor benchmarking
7.5/10★★★★☆Visit Meltwater -
Best forEnterprise teams needing warehouse-ready analytics
Warehouse-ready social analytics with dashboards, benchmarking, reporting, and API access.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.4/10★★★★☆Visit Measure Studio -
Best forLarge teams prioritizing competitive intelligence
A premium social analytics platform for teams that need deep competitive intelligence.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.3/10★★★★☆Visit Rival IQ -
Best forEnterprise teams needing customizable social dashboards
A customizable reporting tool for enterprise social teams managing seven networks.
- Audience demographics
7.2/10★★★★☆Visit Brandwatch -
Best forAgencies needing high-volume client reporting
A deep reporting platform for agencies that need metrics, benchmarking, and branded delivery.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
7.1/10★★★★☆Visit Locowise -
Best forTeams measuring social value and ROI
Pi Metrics connects social value scoring, ROI tracking, and influencer analysis in one platform.
- Competitor benchmarking
7.0/10★★★★☆Visit Pi Metrics -
Best forLinkedIn-first B2B organizations
A LinkedIn-first B2B platform spanning publishing, advocacy, analytics, and attribution.
6.9/10★★★☆☆Visit Oktopost -
Best forVideo-centric social intelligence teams
A specialized social video intelligence platform with APIs, dashboards, and creator analysis.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
6.8/10★★★☆☆Visit site -
Best forSports and media teams tracking social video
Broad social and video measurement for teams tracking content performance across platforms.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
6.7/10★★★☆☆Visit Mondo Metrics -
Best forBasic public profile growth tracking
A practical public-statistics tracker for basic creator and profile growth monitoring.
6.6/10★★★☆☆Visit Social Blade -
Best forPublic-page post comparison across networks
A focused web tool for sorting, comparing, and exporting public-page post analytics.
- Competitor benchmarking
6.5/10★★★☆☆Visit Popsters -
Best forTeams analyzing Twitter/X archives and campaigns
A focused Twitter/X analytics and archiving tool for campaign and archive analysis.
- Audience demographics
- Campaign reporting
- Competitor benchmarking
6.4/10★★★☆☆Visit Archivist -
Best forPrivacy-focused self-hosting teams
A privacy-focused self-hosted dashboard for collecting and exporting social statistics.
6.3/10★★★☆☆Visit RPSync -
Best forFree Mastodon analytics
A focused, no-cost analytics tool for Mastodon follower, post, and hashtag insights.
6.2/10★★★☆☆Visit Analytodon -
Best forDevelopers building custom social data pipelines
A self-hosted foundation for collecting social data, not a ready-made reporting suite.
6.1/10★★★☆☆Visit Social Harvest -
Best forText sentiment and topic research
A document-focused choice for sentiment, topic research, annotation, and text classification.
6.0/10★★★☆☆Visit DiscoverText -
Best forUsers needing hashtag ideas
A free hashtag generator for Instagram, but not a core social analytics tool.
5.9/10★★★☆☆Visit Hopper HQ -
Best forEnterprise social benchmarking programs
A focused benchmarking module for cross-network competitive social analysis.
5.8/10★★★☆☆Visit Brandwatch
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Supported networks | Audience demographics | Campaign reporting | Score |
|---|---|---|---|---|---|---|---|
| 1 | Social Status | Yes | $9/mo | 3 networks | Yes | Yes | 9.4 |
| 2 | Iconosquare | Yes | €15/mo | 7 networks | Yes | Yes | 9.3 |
| 3 | Pixalera | Yes | ₹499/mo | 5 networks | Yes | Yes | 9.2 |
| 4 | ViralDashboard | Yes | 11 networks | Yes | Yes | 9.1 | |
| 5 | Sprout Social | No | $79/seat/mo | 8.9 | |||
| 6 | Fanpage Karma | Yes | 1 networks | Yes | Yes | 8.8 | |
| 7 | SocialXylo | Yes | Free | 8.7 | |||
| 8 | Minter.io | No | $9/mo | 6 networks | Yes | Yes | 8.6 |
| 9 | Vaizle | No | 5 networks | Yes | Yes | 8.5 | |
| 10 | Sotrender | No | $72/mo | 5 networks | Yes | Yes | 8.4 |
| 11 | LiveDune | No | $33/mo | 10 networks | Yes | Yes | 8.3 |
| 12 | Socialinsider | No | $82/mo | 6 networks | Yes | Yes | 8.2 |
| 13 | Facelift Cloud | No | 11 networks | Yes | 8.1 | ||
| 14 | Exolyt | Yes | 1 networks | Yes | Yes | 7.9 | |
| 15 | Socialpruf | 6 networks | Yes | Yes | 7.8 | ||
| 16 | Keyhole | No | Yes | Yes | 7.7 | ||
| 17 | quintly | No | 7 networks | Yes | Yes | 7.6 | |
| 18 | Meltwater Social Media Analytics | No | Yes | 7.5 | |||
| 19 | Measure Studio | No | $100/mo | Yes | Yes | 7.4 | |
| 20 | Rival IQ | No | $239/mo | 5 networks | Yes | Yes | 7.3 |
| 21 | Brandwatch Measure | Yes | 7.2 | ||||
| 22 | Locowise | No | $295/mo | 6 networks | Yes | Yes | 7.1 |
| 23 | Pi Metrics | 7.0 | |||||
| 24 | Oktopost | 6.9 | |||||
| 25 | Tubular Intelligence | No | Yes | Yes | 6.8 | ||
| 26 | Mondo Metrics | Yes | $1,000/mo | 5 networks | Yes | Yes | 6.7 |
| 27 | Social Blade | Yes | 5 networks | 6.6 | |||
| 28 | Popsters | No | 1 networks | 6.5 | |||
| 29 | Tweet Archivist | Yes | $290/yr | 1 networks | Yes | Yes | 6.4 |
| 30 | RPSync | Yes | Free | 6.3 | |||
| 31 | Analytodon | Yes | Free | 6.2 | |||
| 32 | Social Harvest | Free | 6.1 | ||||
| 33 | DiscoverText | Yes | $99/mo | 6.0 | |||
| 34 | Hopper HQ Hashtag Generator | Yes | $16/mo | 5.9 | |||
| 35 | Benchmark by Brandwatch | No | 5.8 |
Head-to-head All 28 comparisons →
- Social Status vs Iconosquare
- Social Status vs Pixalera
- Social Status vs ViralDashboard
- Social Status vs Sprout Social
- Social Status vs Fanpage Karma
- Social Status vs SocialXylo
- Social Status vs Minter.io
- Iconosquare vs Pixalera
- Iconosquare vs ViralDashboard
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How we rank social media analytics software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update