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Head-to-head · Social Media Analytics Software

Iconosquare vs ViralDashboard

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Iconosquare #2 in Social Media Analytics Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Iconosquare
ViralDashboard #4 in Social Media Analytics Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit ViralDashboard

Iconosquare leads on 0 checks, ViralDashboard on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 9.3/10
  • Free planboth
  • Free trialboth

Iconosquare scores higher on our rubric for social media analytics software: 9.3 against 9.1 out of 10; our editors rank them #2 and #4.

ViralDashboard leads on supported networks: 11 networks versus 7 networks.

Iconosquare is the better fit for established teams needing broad analytics and reporting. ViralDashboard is the better fit for agencies needing broad network coverage.

  • Iconosquare fits best

    Established teams needing broad analytics and reporting

  • ViralDashboard fits best

    Agencies needing broad network coverage

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Side by side

Feature Iconosquare 9.3/10 Visit ↗ ViralDashboard 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #2 in Social Media Analytics Software #4 in Social Media Analytics Software
Best for Established teams needing broad analytics and reporting Agencies needing broad network coverage
Pricing model Free plan + paid Free plan + paid
Starting price €15/mo —
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 19 integrations
Features Iconosquare 3/3 · ViralDashboard 3/3
Audience demographics ✓ ✓
Campaign reporting ✓ ✓
Competitor benchmarking ✓ ✓
Specs
Supported networks 7 networks 11 networks (best)
Report history Not checked yet Not checked yet
Report export formats Pdf Pdf
Our review
Pros
  • Campaign, competitor, hashtag and industry reporting
  • Custom dashboards, scheduled reports and PDF/XLS exports
  • Scheduling, inbox, approvals and team collaboration workflows
  • Analytics, benchmarking, campaign, and hashtag reporting across networks
  • PDF reports, scheduled delivery, AI insights, and narrative summaries
  • Agency workflows include API access, webhooks, and client reporting
Cons
  • Free plan limits users, posts and analytics history
  • Starter and Launch plans support only one user
  • Lowest paid price requires annual billing
  • Free is limited to 3 profiles, 1 brand, and basic analytics
  • Agency and White-Label are the only plans with published prices
  • Advanced workflows, white-labeling, and dedicated support require higher tiers
Our verdict

Iconosquare is social media analytics and management software for agencies, multi-location brands, small businesses and social media teams. Its core covers reach, engagement, content performance and community demographics across seven…

Read the review →

ViralDashboard combines cross-platform social media analytics with publishing, scheduling, engagement management, reporting, and workflow tools. It is aimed at creators, brands, marketing teams, and agencies that need account-level and…

Read the review →
  1. IconosquareSocial Media Analytics Software 9.3Free plan · 14-day trial
  2. ViralDashboardSocial Media Analytics Software 9.1Free plan · 14-day trial

Strengths and trade-offs

  • Iconosquare — where it wins

    • Campaign, competitor, hashtag and industry reporting
    • Custom dashboards, scheduled reports and PDF/XLS exports
    • Scheduling, inbox, approvals and team collaboration workflows

    Where it doesn't

    • Free plan limits users, posts and analytics history
    • Starter and Launch plans support only one user
    • Lowest paid price requires annual billing

  • ViralDashboard — where it wins

    • Analytics, benchmarking, campaign, and hashtag reporting across networks
    • PDF reports, scheduled delivery, AI insights, and narrative summaries
    • Agency workflows include API access, webhooks, and client reporting

    Where it doesn't

    • Free is limited to 3 profiles, 1 brand, and basic analytics
    • Agency and White-Label are the only plans with published prices
    • Advanced workflows, white-labeling, and dedicated support require higher tiers

More comparisons

All social media analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update