Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Social Media Analytics Software

Iconosquare vs SocialXylo

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Iconosquare #2 in Social Media Analytics Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Iconosquare
SocialXylo #7 in Social Media Analytics Software 8.7/10 Free plan Free plan✓ 1 of 3 features Visit SocialXylo

Iconosquare leads on 0 checks, SocialXylo on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 9.3/10
  • Free planboth
  • Free trialonly Iconosquare
  • Most featuresIconosquare · 3 of 3

Iconosquare scores higher on our rubric for social media analytics software: 9.3 against 8.7 out of 10; our editors rank them #2 and #7.

On report export formats, SocialXylo gives you Ppt where Iconosquare offers Pdf.

Iconosquare is the better fit for established teams needing broad analytics and reporting. SocialXylo is the better fit for teams wanting advanced analytics at no cost.

  • Iconosquare fits best

    Established teams needing broad analytics and reporting

  • SocialXylo fits best

    Teams wanting advanced analytics at no cost

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Iconosquare 9.3/10 Visit ↗ SocialXylo 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Social Media Analytics Software #7 in Social Media Analytics Software
Best for Established teams needing broad analytics and reporting Teams wanting advanced analytics at no cost
Pricing model Free plan + paid Free
Starting price €15/mo Free
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 6 integrations
Features Iconosquare 3/3 · SocialXylo 1/3
Audience demographics ✓ (best) Not checked yet
Campaign reporting ✓ (best) Not checked yet
Competitor benchmarking ✓ ✓
Specs
Supported networks 7 networks Not checked yet
Report history Not checked yet Not checked yet
Report export formats Pdf Ppt
Our review
Pros
  • Campaign, competitor, hashtag and industry reporting
  • Custom dashboards, scheduled reports and PDF/XLS exports
  • Scheduling, inbox, approvals and team collaboration workflows
  • 300+ metrics, forecasting, sentiment, and anomaly detection across six platforms
  • AI narratives, natural-language analysis, and scheduled report delivery
  • Free plan includes 20 profiles, 10 seats, exports, and client portals
Cons
  • Free plan limits users, posts and analytics history
  • Starter and Launch plans support only one user
  • Lowest paid price requires annual billing
  • Web-only access limits use across devices and operating environments
  • Free plan limits connected profiles, seats, and queued posts
  • Publishing, analytics, and reporting are combined in one broad product
Our verdict

Iconosquare is social media analytics and management software for agencies, multi-location brands, small businesses and social media teams. Its core covers reach, engagement, content performance and community demographics across seven…

Read the review →

SocialXylo is a web-based social media analytics and reporting platform for agencies, brands, and marketing teams. It connects Facebook, Instagram, X/Twitter, LinkedIn, TikTok, and YouTube in a unified workspace, combining analytics,…

Read the review →
  1. IconosquareSocial Media Analytics Software 9.3Free plan · 14-day trial
  2. SocialXyloSocial Media Analytics Software 8.7Free plan

Strengths and trade-offs

  • Iconosquare — where it wins

    • Campaign, competitor, hashtag and industry reporting
    • Custom dashboards, scheduled reports and PDF/XLS exports
    • Scheduling, inbox, approvals and team collaboration workflows

    Where it doesn't

    • Free plan limits users, posts and analytics history
    • Starter and Launch plans support only one user
    • Lowest paid price requires annual billing

  • SocialXylo — where it wins

    • 300+ metrics, forecasting, sentiment, and anomaly detection across six platforms
    • AI narratives, natural-language analysis, and scheduled report delivery
    • Free plan includes 20 profiles, 10 seats, exports, and client portals

    Where it doesn't

    • Web-only access limits use across devices and operating environments
    • Free plan limits connected profiles, seats, and queued posts
    • Publishing, analytics, and reporting are combined in one broad product

More comparisons

All social media analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update