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Head-to-head · Social Media Analytics Software

Iconosquare vs Sprout Social

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Iconosquare #2 in Social Media Analytics Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Iconosquare
Sprout Social #5 in Social Media Analytics Software 8.9/10 30-day trial Free trial✓ 0 of 3 features Visit Sprout Social

Iconosquare leads on 1 check, Sprout Social on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 9.3/10
  • Free planonly Iconosquare
  • Free trialboth
  • Most featuresIconosquare · 3 of 3

Iconosquare scores higher on our rubric for social media analytics software: 9.3 against 8.9 out of 10; our editors rank them #2 and #5.

Iconosquare offers free plan; Sprout Social doesn't.

Iconosquare is the better fit for established teams needing broad analytics and reporting. Sprout Social is the better fit for mature teams needing analytics and engagement.

  • Iconosquare fits best

    Established teams needing broad analytics and reporting

  • Sprout Social fits best

    Mature teams needing analytics and engagement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Iconosquare 9.3/10 Visit ↗ Sprout Social 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Social Media Analytics Software #5 in Social Media Analytics Software
Best for Established teams needing broad analytics and reporting Mature teams needing analytics and engagement
Pricing model Free plan + paid Paid
Starting price €15/mo $79/seat/mo
Free plan ✓ (best) —
Free trial 14 days 30 days
Free trial length 14 days 30 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Integrations 6 integrations 20 integrations
Features Iconosquare 3/3 · Sprout Social 0/3
Audience demographics ✓ (best) Not checked yet
Campaign reporting ✓ (best) Not checked yet
Competitor benchmarking ✓ (best) Not checked yet
Specs
Supported networks 7 networks Not checked yet
Report history Not checked yet Not checked yet
Report export formats Pdf Not checked yet
Our review
Pros
  • Campaign, competitor, hashtag and industry reporting
  • Custom dashboards, scheduled reports and PDF/XLS exports
  • Scheduling, inbox, approvals and team collaboration workflows
  • Combines publishing, engagement, listening, reviews and reporting
  • Supports approval workflows, consolidated inboxes and mobile management
  • Connects with major social networks and business tools
Cons
  • Free plan limits users, posts and analytics history
  • Starter and Launch plans support only one user
  • Lowest paid price requires annual billing
  • Starts at $79 per seat per month with annual billing
  • Analytics are listed at a basic level
  • Enterprise pricing is tailored rather than published
Our verdict

Iconosquare is social media analytics and management software for agencies, multi-location brands, small businesses and social media teams. Its core covers reach, engagement, content performance and community demographics across seven…

Read the review →

Sprout Social is a cloud-based social media management platform for organizations and teams. It brings together content planning, scheduling, publishing, engagement, consolidated messaging, analytics, social listening and review…

Read the review →
  1. IconosquareSocial Media Analytics Software 9.3Free plan · 14-day trial
  2. Sprout SocialSocial Media Analytics Software 8.930-day trial

Strengths and trade-offs

  • Iconosquare — where it wins

    • Campaign, competitor, hashtag and industry reporting
    • Custom dashboards, scheduled reports and PDF/XLS exports
    • Scheduling, inbox, approvals and team collaboration workflows

    Where it doesn't

    • Free plan limits users, posts and analytics history
    • Starter and Launch plans support only one user
    • Lowest paid price requires annual billing

  • Sprout Social — where it wins

    • Combines publishing, engagement, listening, reviews and reporting
    • Supports approval workflows, consolidated inboxes and mobile management
    • Connects with major social networks and business tools

    Where it doesn't

    • Starts at $79 per seat per month with annual billing
    • Analytics are listed at a basic level
    • Enterprise pricing is tailored rather than published

More comparisons

All social media analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update