Sprout Social

Paid#1 of 144 in Social Media Management ToolsAI Social Media Management SoftwareSocial CRM ToolsSocial Media Marketing+3 more

Sprout Social: A broad social management suite for teams that need integrations and advanced workflows. Ranked #1 of 144 in Social Media Management Tools by our editors (9.3/10); pricing: 30-day trial; best for enterprise teams needing deep integrations.

9.3/10★★★★★Editor score

Visit Sprout Social

Sprout Social9.3 Visit Sprout Social

At a glance

• Editor score
  9.3 / 10
• Pricing
  30-day trial
• Best for
  Enterprise teams needing deep integrations
• Free plan
  No
• Paid from
  $79/seat/mo
• Social inbox
  Yes
• Founded
  2010 · Chicago, Illinois, United States
• Facts checked
  20 Sep 2026

• Where it wins

  • Extensive CRM, help-desk, analytics and asset-management integrations
  • Approval workflows, inbox tools, review management and reporting
  • Supports 11 social networks with up to 10,000 scheduled posts

• Where it doesn't

  • Starts at $79 per seat per month on annual billing
  • Essentials limits teams to five social profiles
  • Advanced capabilities require higher-priced plans

Our verdict on Sprout Social

Sprout Social is a paid social media management and analytics platform for businesses and organizations. It supports planning, scheduling and publishing across X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads, WhatsApp and Reddit. Core tools include a publishing calendar, Optimal Send Times, a consolidated inbox, approval workflows, reporting, review management and AI-assisted captions and alt text. It is aimed at teams that need social operations connected to broader business systems rather than a lightweight publishing tool.

Published plans show a clear progression in both price and workflow depth. Essentials costs $79 per seat per month with annual billing and includes up to five social profiles, profile and post-level reporting, a collaborative calendar, Optimal Send Times and SproutLink. Standard costs $199 and adds a consolidated inbox, keyword and location monitoring, unlimited AI-generated alt text and review management. Professional costs $299, adds unlimited profiles, message tagging, competitor, tag and paid insights, approval workflows and Enhance Post by AI Assist. Advanced costs $399 and adds sentiment, the Sprout API, help-desk integrations, Enhance Reply by AI Assist and Message Spike Alerts. Enterprise has a tailored plan with white-glove onboarding, dedicated SSO setup service and priority support.

Its strongest fit is an organization that values ecosystem connections and coordinated publishing, engagement and measurement. Integrations include Salesforce, Zendesk, HubSpot, Microsoft Dynamics 365, Marketo, Tableau, Shopify, Dropbox, Google Drive, Canva, Bynder, Adobe Experience Manager, Slack, Google Analytics and Bitly. Web, iOS, Android and API access extend the platform across operating contexts, while the published scheduling limit reaches 10,000 posts outside trial use. Teams with complex approvals, customer-service handoffs or paid and competitor reporting should find the higher tiers more relevant. Smaller teams seeking a low-cost social scheduler may prefer a narrower tool, especially because there is no free plan and advanced capabilities sit behind higher per-seat pricing.

Your product? Our editors can test Sprout Social in depth and publish a review, labelled as paid · from $149/mo →

Sprout Social pricing

All 5 Sprout Social plans and prices →

Sprout Social fact sheet

Sprout Social integrations

Sprout Social lists 20 integrations on its own site.

• Facebook
• Instagram
• LinkedIn
• TikTok
• X
• Pinterest
• YouTube
• Bluesky
• Threads
• WhatsApp
• Zendesk
• Microsoft Dynamics 365
• Bynder
• Canva
• Dropbox
• Google Drive
• Slack
• Bitly
• HubSpot Service Hub
• Salesforce

See all Sprout Social integrations →

Alternatives to Sprout Social

• HootsuiteA mature multi-network suite for teams that can justify a high per-user price.9.2
• Brandwatch Social Media ManagementA broad platform for coordinated publishing, listening, inbox work, and custom reporting.9.1
• EmplifiA broad enterprise suite for governed publishing, intelligence, care, and analytics.9.0

See all Sprout Social alternatives →

Sprout Social vs the competition

• Sprout Social vs Hootsuite
• Sprout Social vs Brandwatch Social Media Management
• Sprout Social vs Meta Business Suite
• Sprout Social vs Buffer
• Sprout Social vs Zoho Social
• Sprout Social vs Agorapulse

Compare Sprout Social with any tool side by side →

Featured on iTechGuides

Sprout Social is listed in our Social Media Management Tools directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/sprout-social/"><img src="https://www.itechguides.com/best/badge/sprout-social.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update