Hootsuite
Hootsuite: A mature multi-network suite for teams that can justify a high per-user price. Ranked #2 of 144 in Social Media Management Tools by our editors (9.2/10); pricing: 14-day trial; best for large teams prioritizing mature capabilities.
At a glance
- Editor score9.2 / 10
- Pricing14-day trial
- Best forLarge teams prioritizing mature capabilities
- Free planNo
- Paid from$99/user/mo
- Social inboxYes
- Founded2008 · Vancouver, British Columbia, Canada
- Facts checked20 Sep 2026
Where it wins
- Unlimited scheduled posts on the Standard plan
- Unified inbox, listening, sentiment analysis, and analytics
- Approval workflows and custom compliance options on Enterprise
Where it doesn't
- Starts at $99 per user per month with annual billing
- No free plan
- Advanced team workflows require higher-tier plans
Our verdict on Hootsuite
Hootsuite is a paid social media management platform for marketers, customer-care teams, agencies, and organizations managing multiple social profiles. It brings publishing, scheduling, content creation, inbox management, monitoring, listening, analytics, competitive benchmarking, collaboration, and approvals into one system. Web, iOS, and Android access support teams working across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp, Bluesky, and Google Business Profile.
The published plans show a clear progression in price and team capability. Standard costs $99 per user per month with annual billing and supports up to 10 social media accounts, unlimited scheduled social posts, AI-assisted posts and images, one inbox, and brand and competitor monitoring. Professional costs $199 per user per month and adds unlimited social accounts, automated inbox replies and workflows, social trend forecasting up to 90 days ahead, and custom performance reports. Advanced costs $399 per user per month, adding team content approvals, message assignment and auto-routing, customer-care coordination, and team performance measurement. Enterprise has custom pricing and includes advanced analytics, advanced listening, single sign-on, and custom compliance solutions.
Its network coverage and feature range suit organizations that need more than basic scheduling. Social listening, sentiment analysis, trend detection, competitive benchmarking, content calendars, bulk scheduling, and a unified inbox address publishing, engagement, and monitoring in one product. Integrations include Salesforce, Monday.com, and Wrike, extending its fit for customer-care and work-management processes. Hootsuite is a strong choice for large teams that need mature workflows across many networks and can absorb per-user pricing. Smaller teams or buyers seeking a free or lower-cost entry point should consider a narrower tool instead.
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Hootsuite pricing
All 4 Hootsuite plans and prices →
Hootsuite fact sheet
| Free plan | No |
|---|---|
| Paid from | $99/user/mo |
| Social accounts | 10 |
| Supported networks | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky |
| Scheduled posts | Not verified |
| Social inbox | Yes |
| Approval workflow | No |
| Analytics level | Standard |
| Team users | 1 |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, PCI DSS |
| Support | Email, Tickets, Community · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 100+ integrations: Salesforce, Monday.com, Wrike, Google Business Profile, Facebook, Instagram … See all → |
| Pricing | 14-day trial (source) |
| Website | hootsuite.com |
| Facts checked | 20 Sep 2026 |
Hootsuite integrations
Hootsuite lists 100+ integrations on its own site — the 13 named here are the ones its pages call out.
- Salesforce
- Monday.com
- Wrike
- Google Business Profile
- X
- TikTok
- YouTube
- Threads
See all Hootsuite integrations →
Alternatives to Hootsuite
- Sprout SocialA broad social management suite for teams that need integrations and advanced workflows.9.3
- Brandwatch Social Media ManagementA broad platform for coordinated publishing, listening, inbox work, and custom reporting.9.1
- EmplifiA broad enterprise suite for governed publishing, intelligence, care, and analytics.9.0
See all Hootsuite alternatives →
Hootsuite vs the competition
- Hootsuite vs Sprout Social
- Hootsuite vs Brandwatch Social Media Management
- Hootsuite vs Meta Business Suite
- Hootsuite vs Buffer
- Hootsuite vs Zoho Social
- Hootsuite vs Agorapulse
Compare Hootsuite with any tool side by side →
Also Ranked In
Hootsuite is ranked in 18 of our directories; the 6 strongest besides Social Media Management Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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