Hootsuite vs Meta Business Suite

Hootsuite9.2Visit Meta Business Suite8.8Visit

Higher score Hootsuite #2 in Social Media Management Tools 9.2/10 14-day trial Free trial✓ 1 of 2 features Visit Hootsuite

vs

Meta Business Suite #5 in Social Media Management Tools 8.8/10 Free plan Free plan✓ 1 of 2 features Visit site

• Hootsuite fits best

  Large teams prioritizing mature capabilities

• Meta Business Suite fits best

  Businesses focused on Facebook and Instagram

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Side by side

Feature	Hootsuite 9.2/10 Visit ↗	Meta Business Suite 8.8/10 Visit ↗
At a glance
Editor score	9.2	8.8
Ranking	#2 in Social Media Management Tools	#5 in Social Media Management Tools
Best for	Large teams prioritizing mature capabilities	Businesses focused on Facebook and Instagram
Pricing model	Paid	Free
Starting price	$99/user/mo	Free plan
Free plan	—	✓ (best)
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Tickets, Community · 24/7	Email, Docs
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Hootsuite 1/2 · Meta Business Suite 1/2
Social inbox	✓	✓
Approval workflow	—	Not checked yet
Specs
Social accounts	10	Not checked yet
Supported networks	Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky	Facebook, Instagram
Scheduled posts	Not checked yet	Not checked yet
Analytics level	Standard	Not checked yet
Team users	1	Not checked yet
Our review
Pros	Unlimited scheduled posts on the Standard plan Unified inbox, listening, sentiment analysis, and analytics Approval workflows and custom compliance options on Enterprise	Free access includes publishing, scheduling, inbox, insights, and ads Combines Facebook and Instagram messages and comments in one place Available on web, iOS, and Android
Cons	Starts at $99 per user per month with annual billing No free plan Advanced team workflows require higher-tier plans	Supports only Facebook and Instagram Offers limited broader integrations and approval workflows Requires a login to access the web interface
Our verdict	Hootsuite is a paid social media management platform for marketers, customer-care teams, agencies, and organizations managing multiple social profiles. It brings publishing, scheduling, content creation, inbox management, monitoring,… Read the review →	Meta Business Suite brings Facebook Page and Instagram management into one interface for businesses working primarily across Meta’s platforms. It covers content creation, scheduling, messaging, comment management, automated customer… Read the review →

Strengths and trade-offs

• Hootsuite — where it wins

  • Unlimited scheduled posts on the Standard plan
  • Unified inbox, listening, sentiment analysis, and analytics
  • Approval workflows and custom compliance options on Enterprise

  Where it doesn't

  • Starts at $99 per user per month with annual billing
  • No free plan
  • Advanced team workflows require higher-tier plans

• Meta Business Suite — where it wins

  • Free access includes publishing, scheduling, inbox, insights, and ads
  • Combines Facebook and Instagram messages and comments in one place
  • Available on web, iOS, and Android

  Where it doesn't

  • Supports only Facebook and Instagram
  • Offers limited broader integrations and approval workflows
  • Requires a login to access the web interface

• Hootsuite9.2/10 · 14-day trial

  A mature multi-network suite for teams that can justify a high per-user price.

  Visit HootsuiteFull verdict →
• Meta Business Suite8.8/10 · Free plan

  A free, focused workspace for publishing, messaging, insights, and ads on Meta's networks.

  Visit siteFull verdict →