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Head-to-head · Social Media Management Tools

Hootsuite vs Agorapulse

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Hootsuite #2 in Social Media Management Tools 9.2/10 14-day trial Free trial✓ 1 of 2 features Visit Hootsuite
Agorapulse #8 in Social Media Management Tools 8.5/10 Free plan · 30-day trial Free planFree trial✓ 1 of 2 features Visit Agorapulse

Hootsuite leads on 0 checks, Agorapulse on 2, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHootsuite · 9.2/10
  • Lowest starting priceAgorapulse · $79/user/mo
  • Free planonly Agorapulse
  • Free trialboth

Hootsuite scores higher on our rubric for social media management tools: 9.2 against 8.5 out of 10; our editors rank them #2 and #8.

Agorapulse offers free plan; Hootsuite doesn't. Agorapulse is cheaper to start at $79/mo against $99/mo. On analytics level, Hootsuite gives you Standard where Agorapulse offers Basic.

Hootsuite is the better fit for large teams prioritizing mature capabilities. Agorapulse is the better fit for teams prioritizing inbox operations.

  • Hootsuite fits best

    Large teams prioritizing mature capabilities

  • Agorapulse fits best

    Teams prioritizing inbox operations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Hootsuite 9.2/10 Visit ↗ Agorapulse 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Social Media Management Tools #8 in Social Media Management Tools
Best for Large teams prioritizing mature capabilities Teams prioritizing inbox operations
Pricing model Paid Free plan + paid
Starting price $99/user/mo $79/user/mo (best)
Free plan — ✓ (best)
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Tickets, Community · 24/7 Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS SOC 2, ISO 27001, GDPR, PCI DSS, 2FA
Integrations 100+ integrations 20 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Hootsuite 1/2 · Agorapulse 1/2
Social inbox ✓ ✓
Approval workflow — —
Specs
Social accounts 10 10
Supported networks Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business Profile, TikTok, Bluesky, Reddit
Scheduled posts Not checked yet Not checked yet
Analytics level Standard Basic
Team users 1 1
Our review
Pros
  • Unlimited scheduled posts on the Standard plan
  • Unified inbox, listening, sentiment analysis, and analytics
  • Approval workflows and custom compliance options on Enterprise
  • Centralizes comments, reviews, mentions, DMs, and ad comments
  • Assignments, labels, saved replies, bulk actions, and approvals
  • Reports cover audience, performance, competitors, and advertising
Cons
  • Starts at $99 per user per month with annual billing
  • No free plan
  • Advanced team workflows require higher-tier plans
  • Starts at $79 per user per month on annual billing
  • No free plan for new or current users
  • Narrower network coverage than some social management tools
Our verdict

Hootsuite is a paid social media management platform for marketers, customer-care teams, agencies, and organizations managing multiple social profiles. It brings publishing, scheduling, content creation, inbox management, monitoring,…

Read the review →

Agorapulse brings publishing, interaction management, and reporting into one service for teams managing connected social profiles. Its centralized Inbox collects comments, reviews, mentions, direct messages, and ad comments, while…

Read the review →
  1. HootsuiteSocial Media Management Tools 9.214-day trial
  2. AgorapulseSocial Media Management Tools 8.5Free plan · 30-day trial

Strengths and trade-offs

  • Hootsuite — where it wins

    • Unlimited scheduled posts on the Standard plan
    • Unified inbox, listening, sentiment analysis, and analytics
    • Approval workflows and custom compliance options on Enterprise

    Where it doesn't

    • Starts at $99 per user per month with annual billing
    • No free plan
    • Advanced team workflows require higher-tier plans
  • Agorapulse — where it wins

    • Centralizes comments, reviews, mentions, DMs, and ad comments
    • Assignments, labels, saved replies, bulk actions, and approvals
    • Reports cover audience, performance, competitors, and advertising

    Where it doesn't

    • Starts at $79 per user per month on annual billing
    • No free plan for new or current users
    • Narrower network coverage than some social management tools

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update