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Head-to-head · Social Media Management Tools

Hootsuite vs Zoho Social

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Hootsuite #2 in Social Media Management Tools 9.2/10 14-day trial Free trial✓ 1 of 2 features Visit Hootsuite
Zoho Social #7 in Social Media Management Tools 8.6/10 Free plan · 15-day trial Free planFree trial✓ 0 of 2 features Visit Zoho Social

Hootsuite leads on 1 check, Zoho Social on 2, and 2 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHootsuite · 9.2/10
  • Free planonly Zoho Social
  • Free trialboth
  • Most featuresHootsuite · 1 of 2

Hootsuite scores higher on our rubric for social media management tools: 9.2 against 8.6 out of 10; our editors rank them #2 and #7.

Zoho Social offers free plan; Hootsuite doesn't. Zoho Social leads on social accounts: 12 versus 10. Hootsuite offers social inbox; Zoho Social doesn't. On analytics level, Hootsuite gives you Standard where Zoho Social offers Basic.

Hootsuite is the better fit for large teams prioritizing mature capabilities. Zoho Social is the better fit for zoho users needing deep publishing workflows.

  • Hootsuite fits best

    Large teams prioritizing mature capabilities

  • Zoho Social fits best

    Zoho users needing deep publishing workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Hootsuite 9.2/10 Visit ↗ Zoho Social 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Social Media Management Tools #7 in Social Media Management Tools
Best for Large teams prioritizing mature capabilities Zoho users needing deep publishing workflows
Pricing model Paid Free plan + paid
Starting price $99/user/mo —
Free plan — ✓ (best)
Free trial 14 days 15 days
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android, Chrome extension
Support Email, Tickets, Community · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS GDPR
Integrations 100+ integrations 15 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Hootsuite 1/2 · Zoho Social 0/2
Social inbox ✓ (best) —
Approval workflow — —
Specs
Social accounts 10 12 (best)
Supported networks Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky X, Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, Pinterest, Mastodon, YouTube, Threads, Bluesky
Scheduled posts Not checked yet Not checked yet
Analytics level Standard Basic
Team users 1 1
Our review
Pros
  • Unlimited scheduled posts on the Standard plan
  • Unified inbox, listening, sentiment analysis, and analytics
  • Approval workflows and custom compliance options on Enterprise
  • Bulk-schedule up to 350 posts using CSV or XLSX
  • Social inbox, approvals, monitoring, and advanced analytics
  • Integrates with Zoho CRM, Zoho Desk, Canva, and major cloud storage tools
Cons
  • Starts at $99 per user per month with annual billing
  • No free plan
  • Advanced team workflows require higher-tier plans
  • Free plan supports only 1 brand, 6 channels, and 1 team member
  • Standard and Professional plans remain limited to 1 team member
  • Agency management features are reserved for higher-tier plans
Our verdict

Hootsuite is a paid social media management platform for marketers, customer-care teams, agencies, and organizations managing multiple social profiles. It brings publishing, scheduling, content creation, inbox management, monitoring,…

Read the review →

Zoho Social is a social media management platform for businesses, marketers, and agencies that need to publish, schedule, monitor, and report across multiple networks. It supports Facebook Pages, X Profiles, Instagram Business Profiles,…

Read the review →
  1. HootsuiteSocial Media Management Tools 9.214-day trial
  2. Zoho SocialSocial Media Management Tools 8.6Free plan · 15-day trial

Strengths and trade-offs

  • Hootsuite — where it wins

    • Unlimited scheduled posts on the Standard plan
    • Unified inbox, listening, sentiment analysis, and analytics
    • Approval workflows and custom compliance options on Enterprise

    Where it doesn't

    • Starts at $99 per user per month with annual billing
    • No free plan
    • Advanced team workflows require higher-tier plans

  • Zoho Social — where it wins

    • Bulk-schedule up to 350 posts using CSV or XLSX
    • Social inbox, approvals, monitoring, and advanced analytics
    • Integrates with Zoho CRM, Zoho Desk, Canva, and major cloud storage tools

    Where it doesn't

    • Free plan supports only 1 brand, 6 channels, and 1 team member
    • Standard and Professional plans remain limited to 1 team member
    • Agency management features are reserved for higher-tier plans

More comparisons

All social media management tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update